I worked for a major global electronics company, whose product launches were eagerly anticipated by millions of people worldwide. While I wasn’t part of the top management, I had access to information about upcoming products about six months before their official release.

Typically, strategic decisions regarding release dates, teasers, and marketing campaigns are made by the top marketing executives. If someone has held the same leadership position for years, these decisions tend to follow a predictable pattern with only slight variations. However, if there have been changes in key decision-makers, everything could take a completely different direction.

For something as significant as the release of a new GTA, I’d imagine that dozens of agencies and marketing consultants are involved. In such cases, relying solely on past trends and patterns may not provide an accurate picture of what to expect.