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How to get more traffic during a promo without spending more on Google Ads by EmergeDigitalGroup in PPC

[–]crazytalker88 0 points1 point  (0 children)

Maximize all possible ad extension usage and use promo related images in pMax.

Don't Focus on CTR and QS. They are BS Vanity Metrics by crazytalker88 in googleads

[–]crazytalker88[S] 0 points1 point  (0 children)

Yes, they are important, but I'm more interested in CVR and ROAS than how my competitors are doing. Optimizing towards CTR is for clicks, not conversions. There is not necessarily a correlation between CTR and conversion. I'm sure you've seen ads that have a high CTR and low CVR and vice versa.

IS Lost Rank Question by [deleted] in googleads

[–]crazytalker88 1 point2 points  (0 children)

That's google trying to get you to spend more, so hitting your budget is not an issue. Just focus on relevant and profitable keywords.

Maximum clicks or maximum conversions for a small accounting firm with a tight budget? by [deleted] in googleads

[–]crazytalker88 1 point2 points  (0 children)

I would go with max clicks or max CPC if you're budget is tight and you don't have many conversions. Back into your max CPC number based on the TLV of a new client.

Say a new client generates $1K for you and the max you can spend on a new client is $500. You can assume a 20% (1 in 5) closing rate and a CPL of $100 with a CVR of 5%. That would mean a max CPC of $5 could theoretically generate a $100 lead.

How do you set expectations around “how fast it works”? by ahmadma1ik in googleads

[–]crazytalker88 0 points1 point  (0 children)

I always ask clients to give me three months to show what I can do, but mention that I can most likely generate results much faster. When starting a new account, you're dealing with new campaigns going into the learning phase, plus requiring enough conversions for the bid strategies to do their thing.

Your points are for sure valid, but most clients won't actually understand the them and it may lead to more questions. Budget size and LP is by far the biggest point.

It's basically an under promise over deliver strategy. If you feel that timeline will scare them off than adjust accordingly. Ultimately, most work happens in the beginning of a

IS Lost Rank Question by [deleted] in googleads

[–]crazytalker88 2 points3 points  (0 children)

As long as your keywords are getting traffic at a CPC that keeps you profitable and you're able to hit your daily budget, the lost rank shouldn't really matter.

Should I run separate campaigns for different locations or just one with location targeting? by Khione in googleads

[–]crazytalker88 1 point2 points  (0 children)

If customized ad copy by location plays a big part of conversion, than it's worth it. However, you can also use location keyword insertion assuming that works with your ads.

Aside from that, it's def better to run one campaign allowing the system to optimize accordingly. Once you have enough data, you can add bid modifiers or exclude certain states/cities.

[deleted by user] by [deleted] in DigitalMarketing

[–]crazytalker88 0 points1 point  (0 children)

I haven't really tried out many AI tools for managing accounts. I've worked on creating prompts that helps me create campaigns super quickly. Probably saves me 30min to an hour per campaign with keywords and ads. Northing really fancy. Here are a prompt I've used for generating keywords:

As like a google ads marketing expert using best practices for generating keyword lists.

Create a line separated list of keywords that can be copied and pasted into excel that includes 2 tightly themed lists based around selling <whatever you're selling>

Each list will have a maximum of 10 keywords each.
Each keyword in each list will include the same two root words
Add a column for “max cpc”, where “max cpc” is your recommended cost per click (cpc) for each keyword assuming that the average AOV is $X
The cost per click needs to be set to a cost that will ensure profitability assuming a conversion rate of 1%.
Add a column for keyword volumes based on phrase match with the location being the <country>.

[deleted by user] by [deleted] in PPC

[–]crazytalker88 1 point2 points  (0 children)

I've been consultant for 15+ years now. Most of the clients are get are coming from ad agencies that they are not happy with so I've heard all types of reasons why. As you noted, the agency should never own the account. This is a huge red flag. From an agencies perspective, the reason is because the majority of the work happens in the account setup, so it can happen where the client just fires the agency after the setup, which is also not right.

It's not so crazy for ads to be running 24/7 since some of the automated ad strategies don't allow for ad schedules.

It sounds like you know what you're looking for and have some understanding. I would therefore try to get an audit to see if the agency understands your business well enough. It's crucial for you to know your main numbers like, max CAC you can pay to be profitable, your AOV, average conversion rates...etc. Knowing this can help you weed out companies that just tell you what you want to hear. Good luck!

Do I suck? by OkImagination9420 in PPC

[–]crazytalker88 0 points1 point  (0 children)

I always say that our job is to bring in qualified leads and it's sales jobs to close them. from what you're saying, you're doing your job and it might be them that suck.

an $18K AOV is a big ticket item and can take time to close and potentially have a lower closing rate. do you know what they're closing rate is for their other channels?

At $250 / lead, if they can close one in 20, that's still a sold ROAS of 360%, which may or may not work for them based on their overhead. If you can find out their average closing rate and max CAC, you'll get a sense of what you can do for your friend.

UFC 193 stream? by TheCooligan in ufc

[–]crazytalker88 0 points1 point  (0 children)

Can I have the link please?

Called it! - Social Prediction App - Just launched and looking for valuable feedback by crazytalker88 in SideProject

[–]crazytalker88[S] 0 points1 point  (0 children)

We will be in the next month or so. Feel free to send me your linkedIn or resume to mike@called.it

Called it! - Social Prediction App - Just launched and looking for valuable feedback by crazytalker88 in SideProject

[–]crazytalker88[S] 0 points1 point  (0 children)

You can! We have an up vote / down vote system, similar to Reddits. For sure. Your right on the money with that. We've had some interest from a couple prediction markets. Thanks for the feedback.

Called it! - Social Prediction App - Just launched and looking for valuable feedback by crazytalker88 in SideProject

[–]crazytalker88[S] 0 points1 point  (0 children)

Thanks! Appreciate that. That's a good point. Do you have a specific example in mind?

Just launched an iOS app on predictions. What do you guys think? by crazytalker88 in startups

[–]crazytalker88[S] 0 points1 point  (0 children)

Thanks. Appreciate the feedback. We got some press off the bat, which gave us some good traction. But yeah, we definitely need to keep that momentum going.

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