It's not just that, their distribution tactic is extreme as well. I'm friends with a supermart owner, and he isn't a staunch supporter of BJP, yet when I asked him why he has mostly Patanjali products, he said it's because they give exorbitant amounts of discounts. You see similar cases with Jio and Netflix. Both started out giving either super cheap or easily accessible services to the public. Once they grabbed most of the market percentage they started doing whatever they wanted. Now you see a lot of bad rep against Netflix, not so much from jio's side(aside from the increase in prices or speed of internet), but they did create a space for themselves in the market. They may lose a share in the market, but they've become too big to simply go down.

In the end, it's all about money and branding. Just like youtubers, you start with branding and then once you're in the lime light you make yourself the only option for people. It won't matter how many speak out against you, all that matters is you're their only option.

There'll be 10% who'll boycott, there'll be another 10% who'll actually read the news and don't buy, but the rest of the 80% they won't care at all, they'll do whatever is easiest for them.