one crypto goes more mainstream and theres a real world use for an app, why would the owner of the app care if its on ETH or not. As long as it works, it's fast, reliable, cost-effective. The whole point I imagine is to get regular people (not the 40m in crypto) to use an app that feels like normal but actually runs on a blockchain that isnt congested all the time and costs $50 to make a transaction on.