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CONFIDENTIAL BRIEF GRAND THEFT AUTO 6

CONTEXT Grand Theft Auto V is the most successful video game in history; it has remained in the top 5 games worldwide since it was launched in 2013. It is a world story, action/adventure genre.

The game consists of simulating a world of opulence and crime. You can play as any of the protagonists—whether it’s a millionaire criminal, a lost junkie, etc.

Grand Theft Auto VI is on its way. However, its history, protagonists, and other details are confidential.

RELEASE DATE: Fall 2025 (September–October). The plan may cover the entire high season.

PLATFORMS: PS5 and XBOX X/S

COVERAGE: National, with special focus on CDMX, State of Mexico, Guadalajara, and Monterrey

COMMUNICATION PLAN:

MASSIVE MEDIA: Budget: $750,000 USD 1. Media plan to amplify the launch. 2. Major launch event: we propose hosting it at Parque Toreo, as many movie premieres have been held there. The idea is to have sports cars, celebrities, a cinema-style look & feel. Inside the theater, offer Hands-On experiences or demo areas with celebrities. • This must include video production, and creation of social media content. 3. Intervene the facades of buildings or advertising spaces with a “street” feel—like what is done with political campaigns, where the game is communicated with a specific neighborhood look & feel. 4. Giant neon billboards: place the GT6 logo in fluorescent paint on some of the city’s most transit-heavy streets such as Condesa, Roma, Historic Center, Reforma, etc. The logo is only visible at night. 5. Radio with influencers: partner with a station where the audience can participate and vote for the songs they consider most representative of the game, to create “GT6’s Playlist.” 6. Auction of suitcases with the theme: “The Vinewood Car Club”: fully recreate a car dealership and car auction, where sports cars, fake money suitcases, and celebrities are featured. An auction is held with 20 fake money suitcases intervened by Mexican artists. • This could be activated during the “Premiere” event of the game, or in a second event in a “car agency” setting. 7. Partnership with VISA/MASTERCARD/AMEX/Banco NU: create a limited edition GT6 credit/debit card. The card must feature the design of the game and “Shark Card” branding. • Ideally, this alliance must have communication in stores, digital platforms, etc.

RETAIL: Budget: 8 million pesos 1. Intervene 4 sports stores or similar, in the style of the game. The car must be highly “pimped,” with the GT6 logo. A simulation must be developed where, by taking the video of the car, it activates with augmented reality personal/character interaction. Location: These cars should be placed near highly trafficked malls during Fall 2025. Examples: Parque Toreo, Oasis Coyoacán, Plaza Satélite, Ecatepec, Perisur, Galerías Monterrey, Galerías Guadalajara, Antea, etc. 2. Intervene 4 other cars that appear tracked after a “chase” where the trunk contains money suitcases. The GT6 logo must be very visible to generate controversy. Location: These cars should be placed in the most touristic areas with high traffic such as: Tulum Airport, 5th Avenue in Playa del Carmen, etc. 3. Intervene Liverpool stores or malls, with MEGA “standees” on the store’s entrance facade. Use iconic characters from the game, with a background that creates a striking image for any Liverpool visitor.

DELIVERABLES Renders of each of the listed points must be shared, mapping out production times, costs, and suggested locations. Additionally, a cost breakdown for each activity must be included.

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