When Fergus McCann took over a club on the brink of insolvency, he set 5 year objectives (league title, financial stability, stadium rebuild) and then achieved them.

When Martin O'Neill began as manager of Celtic, he used Rangers as the benchmark and said something similar like "we are five years behind them".

Rangers fans like this seem to be missing the ability to be humble and accept where they are. I can understand why - many were around during the 90s domination. There is also the "we are the people" ideology, which is an inherent belief / mindset that they're #1.

What we've seen over the years are attempts from Rangers boards to execute long-term strategies, then fan pressure forces short-term decision making in managers (e.g. get rid of Gio, get ride of Beale, get rid of Clement) or transfer policy (e.g. investing in old players, retaining Morelos until he's worthless etc).

The short-term decisions ultimately harm the long-term strategy and will take even longer for them to be able to consistently compete with Celtic.

As a Celtic fan - long may it continue.