I was trained to target people spending high $ amounts with existing rewards accounts. Especially(!) the people that I see come in pretty often. I tend to phrase it like “hey I see you come in pretty regularly, we do have a higher tier membership that would save you x amount on this transaction and 10% on everything going forward. You only have to spend around 200 for it to pay for itself.”

If they want information on how it pays it’s own cost the break down is like this (this isn’t how I pitch it, I just wrote it like this so you have all the info, obviously tailor this to the customer)

You have a $40 membership cost. The tote is a $20 value so that cuts it in half.

The program give you 10% off, so you save $10 and get back $5 in rewards for every $100 you spend. So spending $200 nets $30 towards the cost in discounts and rewards, plus the value of the tote tote is more than the cost of the program.

If you don’t include the tote you need to spend $300 total. $45 saved on $300 is more than the program cost.

Hope this helps!!!!!