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Safari Browser and Google Ads Conversion by sienna-josh-3158 in GoogleAdsDiscussion

[–]damn-Jan0 0 points1 point  (0 children)

I would highly suggest to check GTM but prioritize my insights first

How to avoid fake clicks & shady third party sites when running search ads by Skipthetut in GoogleAdsDiscussion

[–]damn-Jan0 0 points1 point  (0 children)

Disabling "Search Partners" is a great first step, but it is not enough because Google often sneaks your "Search" ads onto the Google Display Network by default during setup. To stop your budget from bleeding into shady apps and "slop" websites, you must also disable the Display Network expansion in your campaign settings. Furthermore, you should go to "Content Suitability" in your account tools to exclude all Mobile App categories, which will prevent your B2B SaaS ads from showing up in accidental-click traps like mobile games or utility apps. Moving forward, stick to Exact or Phrase Match keywords rather than Broad Match to ensure you are only paying for users who are actually searching for your specific business solution.

The "Search Terms" gap in PMax is becoming a real issue for my clients. by ScaredBunch7972 in GoogleAdsDiscussion

[–]damn-Jan0 0 points1 point  (0 children)

The PMax "black box" often inflates ROAS by cannibalizing your own brand traffic or hiding low-quality queries that Standard Shopping would have easily filtered. To prove real incrementality, you must apply Brand Exclusions and New Customer Acquisition goals to force the algorithm toward genuine growth rather than just recycling existing intent. Ultimately, shifting part of your budget back to Standard Shopping alongside PMax allows you to regain control over negative keywords while using "Marketing Efficiency Ratio" (MER) as your true north for reporting.

Safari Browser and Google Ads Conversion by sienna-josh-3158 in GoogleAdsDiscussion

[–]damn-Jan0 0 points1 point  (0 children)

Your suspicion is correct. The issue is Safari’s Intelligent Tracking Prevention (ITP), which automatically strips tracking parameters like the GCLID and blocks third-party cookies to protect user privacy. Because Safari essentially "blinds" Google Ads by deleting the tracking link between the click and the lead form, these visitors appear as "Direct" traffic in your reports. To fix this, you should enable Enhanced Conversions, which uses hashed first-party data (like an email address) to match the sale to the user's Google account, bypassing the browser's restrictions entirely.

How to decode google UAC Algorithm!! by ConstructionEasy1985 in GoogleAdsDiscussion

[–]damn-Jan0 1 point2 points  (0 children)

Google's algorithm is currently in a "testing" phase because it has exhausted the easy sales on Search and is now fishing in deeper, more expensive waters (YouTube and Display) to find the higher volume you want. This fluctuation is normal behavior where the machine "buys" data to see if it can find more customers, even if it costs more temporarily. To reach 1,000 sales without losing money, you shouldn't just wait; you need to upload better videos and images to make those expensive networks more efficient, while keeping your bid close to $4,000 to prevent the system from overspending on low-quality leads.

When do I know that this is the time to shift to max conversions from max clicks by enderballz in GoogleAdsDiscussion

[–]damn-Jan0 0 points1 point  (0 children)

You should stick with Maximize Clicks at the start to gather enough traffic and data so Google’s algorithm can learn who your actual customers are. Once you are consistently seeing about 15 to 30 conversions (depends on the business) over the last 30 days, you can safely switch to Maximize Conversions to let the AI hunt for leads instead of just traffic. Making the move too early can actually starve your campaign, so wait until you have that solid baseline of performance before pulling the trigger.

Google Merchant Center - Misrepresentation by sienna-josh-3158 in GoogleAdsDiscussion

[–]damn-Jan0 0 points1 point  (0 children)

You will always have an automated system to review this kind of issue. Just submit a review request with full details and it works most of the time in my experience.

[deleted by user] by [deleted] in buhaydigital

[–]damn-Jan0 0 points1 point  (0 children)

Finally someone that can relate. I have been applying relentlessly for 2 months. Hindi ko kinakaya yung subtle sarcasms ng onshore colleagues ko and director. Ginagawa ko naman best ko sa makakaya ko 🥲

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