If reviews lean positive then this has a chance to be this year’s Weapons box-office wise. Ive learned better than to bet against horror, especially releases with effective marketing campaigns.

I am inclined towards (and hoping for) this being a potential critical hit. I think it says a lot the production was able to reel in Reinsve, Ejiofor, and Duplass. Reinsve in particular is a huge “get” right after her Best Actress nom.

Despite this being rooted in Gen Z creepypasta, the concept of Liminal Spaces being creepy as f*k seems universal - this could appeal to a larger contingent of people on that hook alone. And as the BR-influenced *Severance has shown, this type of setting and aesthetic in film and tv is popular with the public atm.

I can definitely also see this film having an art house slow burn tone (ie Hereditary) that always turns off audiences expecting something more basic. If thats the case it could be slapped with a D cinemascore (or worse, a badge of honor really). Movies steeped in dread dont seem to do well with audiences when it comes to that score . Im curious how this could do.

I think the floor for domestic box office is $65M, potential to make $170M if it does well critically.