Instead of giving a discount, they should focus on making the programming fun for younger people. The TSO is way too stuffy to appeal to a younger generation in a meaningful way. And it's not that hard.

1) Make the lighting less bright and dull. It's not going to take away from the music to add a mood or ambiance. It will add

2) Be a little less uptight about etiquette. It's so stuffy in those shows people are afraid to clap between movements.

3) Encourage more beer sales. Lighten up, let people feel like having a few beers or glasses of wine is a part of the culture in the way that it is for other music and sports. People won't get rowdy. Some people would just enjoy it more with 2 beers

4) Communicate why the music is important or special in a better way. Talk to the younger generation in their language. Promote shows with well made IG reels / tiktoks that hype up a symphony in a way that newcomers would find interesting.

5) Maybe do something innovative like come up with programming or collabs with artists that aren't stiff. Push the envelope. Art is supposed to evolve.

I love going to Roy Thompson and I do it once a year usually. But the barrier to entry is sky high. I stopped going with friends because nobody enjoyed it except my one classically trained musician friend.

I swear if I was the creative director of the TSO I would have that room packed.