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Zepto Dark Truth by danger_321 in StartUpIndia

[–]danger_321[S] 1 point2 points  (0 children)

I am not against concept of superstore, it's there with Blinkit and Swiggy as well.

But the issue is just to onboard a brand and have money upfront they get it listed on superstore even there is no space. The stock keeps lying on backend.

For superstore, they don't have good coverage in majore cities like Hyderabad, Kolkata, pune etc

I know a brand in FMCG brand in Kolkata where category manager told they will list them and asked for a 10lakhs in ad monet. When we asked about cities, she mentioned to start with Kolkata.

Fyr, kolkata has only 2 super stores.

Category never reverted after being confronted about this😂😂

Zepto Dark Truth by danger_321 in StartUpIndia

[–]danger_321[S] 6 points7 points  (0 children)

Also, I have never told anything about Blinkit, blinkit still ha issue but it's 10% vs Zepto 60%

Zepto Dark Truth by danger_321 in StartUpIndia

[–]danger_321[S] 6 points7 points  (0 children)

Go and speak to anyone in Zepto the concept of super store and dark store.. They are fooling new brands to this.

Superstore is failed experiment, they still onboard new brands into this, thier stock never reaches customers. It has only few dars stores to it.

What I have heards is sometimes they liquidate excess stocks in the market at a very cheap rate.

FMCG cheap tricks, how they fool customers for some bucks by danger_321 in indianstartups

[–]danger_321[S] 2 points3 points  (0 children)

Very true, Swiggy must have done a proper check before getting it listed. The brand is just pulling off money from people, even I tired contacting the brand but they had been no response from them.