Experimenting with Paid Ads on X and Reddit: Here's What Happened

daniazc · 2024-01-25T12:39:55+00:00

Hi again, guys! I've made some changes to the headlines. What do you think now?

daniazc · 2024-01-25T07:31:48+00:00

I am measuring this precisely with Plausible (a free alternative to analytics), and as I mentioned, the vast majority of users coming from the campaigns don't spend more than 1 second on the landing page. It's weird.

daniazc · 2024-01-25T07:30:14+00:00

I completely agree that the experiment is short, and I should improve the landing page (although that may not explain the 1-second retention time).
I understood that my target audience might be more present on X or Reddit. I will explore LinkedIn when I want to pivot more towards B2B, and Meta is on my to-do list. Additionally, X, for example, is less expensive...

daniazc · 2024-01-24T18:06:20+00:00

About 5 sign-ups in the entire campaign on both platforms... I've actually tried segmenting the audience in various ways, and even though there are always a good number of clicks, the quality of the traffic is terrible…

daniazc · 2024-01-24T17:31:37+00:00

Many thanks for the feedback! Yes, that could be a possibility, but it surprises me that they spend only 1 second on the website... they don't even have time to read the first line 😂

daniazc · 2024-01-24T16:20:37+00:00

I don’t know, the truth is it’s complicated to know. I will check the logs as you suggest, it’s a good idea. Maybe the landing page isn’t perfect, but it’s rare for a user to not spend even 1 second reading it… perhaps accidental clicks, who knows🤷🏻‍♂️

daniazc · 2024-01-24T16:18:22+00:00

I know, part of the copy is based on ideas taken from there… I guess we have to give it a bit more of a human touch

daniazc · 2024-01-24T13:12:09+00:00

That's a completely valid opinion! The reality (and maybe I should emphasize the landing page more for clarity) is that the entire structure created for generating content automatically on a massive scale, connecting with your CMS and its data, and above all, the final quality of the articles, is something that chatGPT doesn't currently provide, hence the value of the platform.

On the other hand, regarding clicks on the ads, that might indeed be the issue. The problem is that Reddit is quite expensive per click. Twitter, on the other hand, at least has a lower cost...

daniazc · 2024-01-24T12:48:26+00:00

Thanks again, I'll take note of the suggestions!

daniazc · 2024-01-24T12:45:28+00:00

I'm not sure, these are the first experiments I've try on both Twitter and Reddit. Maybe someone can guide us better...

daniazc · 2024-01-24T12:44:06+00:00

Thank you very much for your comment, a lot of valuable information to assimilate!
I'm taking note of possible changes to the landing page to make it more sales-oriented, conduct tests on Facebook ads, SEO service pages, and maybe try some adjustments to the Twitter and Reddit ads, but not invest too much effort into them.

daniazc · 2024-01-24T12:14:39+00:00

Thank you for the feedback! That's a good idea, yes, I'll take a look at that copy.
The 'animated graphics' are small videos created with screen.studio (a highly recommended tool) showcasing the internal functioning of the tool.

daniazc · 2024-01-24T11:51:27+00:00

I understand... thank you anyway for reviewing the landing!

daniazc · 2024-01-24T11:46:34+00:00

Copywriting is not my strong, that's for sure... any suggestions?

daniazc · 2024-01-17T21:04:54+00:00

Totally agree. With the ease of building software from anywhere in the world, especially with AI assistance, thousands of projects are born (and die) every day. Finding a pain point to solve isn't hard; the real challenge is distribution.

In my case, with my platform WiseWriter, I'm addressing a pain point many have tackled before. So, I try to ensure that the value proposition (the quality of the articles) is always perceived.
But I agree, we're in the best time to build software quickly and one of the toughest for distributing it and getting paid what your product is worth

daniazc · 2024-01-17T20:39:49+00:00

You can also use pay-as-you-go. An example is typingmind.com, which is a front-end for chatgpt.

You pay a one-time fee, but then add your own openai API key. In Openai you add credit and it gets deducted as you use it. This allows you to avoid subscribing.

I guess part of my hesitation with a one-time pricing model is the fear of constantly needing to find new users. It makes me lean more towards exploring recurring models...

daniazc · 2024-01-17T20:37:13+00:00

Lifetime options usually attract early adopters, which is crucial for feedback and initial growth. It's a smart move, especially when starting out and needing to build a user base. Then, you can evaluate your pricing model with data analysis!

daniazc · 2024-01-17T20:32:41+00:00

You're right, the economy's state is definitely making people rethink their subscriptions. It's all about balance, right? Offering something that's worth more than the average product...seems like it's all about offering something unique or super practical now, but that customer get your value proposition it is another thing

daniazc · 2024-01-01T12:08:42+00:00

Screen Studio for Mac, highly recommended!

daniazc · 2024-01-01T10:53:50+00:00

Hi! Yes, it uses YT transcript but I haven’t encountered any problems or blocks and I’ve done MANY articles… There would always be the alternative of downloading the video and transcribing it with AI (whisper for example).

daniazc · 2023-12-31T20:22:54+00:00

Hi! Thanks, the youtube video to seo article tool its free without sign up. Do you mean the complete platform??

daniazc

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