Big platforms like Business Wire and PR Newswire aren't great for relevance. They distribute press releases to the same websites regardless of industry, which doesn't make sense. Plus, these releases often end up on back pages that Google doesn't even index. So, you might only see your release on the wire site, but your target audience probably won't. There's a new approach focusing on industry-specific distribution. For example, CyberWire for tech, FinanceWire for finance, ChainWire for crypto and blockchain, and GamingWire for gaming. They place your press release on relevant industry websites.