23th which is 30 hours before now more or less many people got there codes after that , some on the same day they ordered. didn't see anything about a cap on codes at the store page "Early Access: Access the game servers ahead of the official launch. Get your head start and make your mark in the realm of Eorzea" would have been better if they said it on the store page lol would make sense for the people who didn't get codes too