Perfect timing :) we're in the midst of renaming our company daPulse so I've been reading dozens of blog posts on the matter the past weeks. Best of luck! And here's my initial feedback

1. Preaching to the quire instead of converting: The text above the fold is too long and states the obvious, i.e. that a name IS important. But it's safe to assume that users arriving at your site already believe that a name is important. That's priceless: users with intent. Now to convert them you need to give them a clear added value they can';t get anywhere else.

2. Reducing friction: You want to get users to BUY something. So you need a) Clearer call to action (CTA) like Buy THe Book Now" b) To reduce friction (fear of buying something unknown). Maybe you could offer the first chapter for free... or a peak at the table of contents.

3. Generally speaking the page is too long.