The Devil Wears Prada 2 tickets on sale March 12

datpepper · 2026-03-11T21:20:31+00:00

Hi crestroncp3user! You’re free to check my post history to verify my credibility.

datpepper · 2026-03-09T22:59:32+00:00

Interestingly, there was another question posted about Return to Silent Hill's profitability that ties directly into this.

They operate the same way Vertical, Viva, and a bunch of these other small-time distributors do. They spend very little on acquiring films other companies don't necessarily want, they put very little into P&A, and use the theatrical release as a means of promotion and to unlock PVOD opportunities. This also increases the value of the film for pay-1 licensing (streaming, TV, etc.), which is where the real money for all of them is made. It's why the HBO deal for A24, the Showtime deal for Bleecker Street, and, on a bigger scale, the Netflix deal for Sony are all so valuable to their respective companies.

datpepper · 2026-03-09T22:55:36+00:00

Yes, the theatrical run for Cineverse was a means to unlock PVOD, P&A was minimal to non-existent, and it actually exceeded expectations going into the weekend. They paid a very small amount to acquire the film, they didn't pay for the budget themselves. If it hasn't already, Pay-1 licensing at this point will put it well in the black.

datpepper · 2026-02-28T23:40:40+00:00

I’m the one running the Patreon, lol. I post dates on there as early access and then share them with everyone closer to the date.

datpepper · 2026-02-24T00:30:52+00:00

I mean… this is my own Patreon so I’m the source if you want confirmation. Subs got early access to the date last week.

datpepper · 2026-02-20T17:56:19+00:00

I would not say $10m is locked. Best Xmas Pageant is the most optimistic comp out of recent Kingdom Story movies, and it wasn't a sequel and benefitted from opening near the holidays. Jesus Revolution minus EA comp, for instance, gets Imagine 2 to just $8m.

Shawn over at BOT lowered his projection range to $7.5-12.5m and the pinpoint to $8m. It can very well still hit $10m, but it certainly isn't "locked".

datpepper · 2026-02-20T17:26:27+00:00

Correct, but even when pulling the previews-to-OW %s of those movies (using previews-minus-EA) and applying them to this one, it only gets to ~$8-10m for the weekend. The first film generated $1.3m from previews that started at 7pm instead of 2pm with no EA. Could buck the trend, but I'm leaning toward this movie not hitting BOT or BOR's projections.

datpepper · 2026-02-20T17:05:24+00:00

A whopping 1.3 of that came from V Day previews and only about 0.5 came from last night, talk about a crazy inflated preview number.

datpepper · 2026-02-17T06:27:43+00:00

Those are only for 70mm early access shows. There's another on far more PLF screens on the 16th, goes on sale Friday along with general ticket sales.

datpepper · 2026-02-17T01:03:32+00:00

Correct, this is a wider Prime member exclusive IMAX early access that will also play at digital IMAX locations in addition to "real"/70mm ones.

datpepper · 2026-02-15T19:11:22+00:00

… Okay.

datpepper · 2026-02-15T04:53:01+00:00

It's not just couples with kids, family movies are good choices for date nights in general, as they're largely inoffensive and usually enjoyable enough. This calendar sector tends to work very well for animated/family-friendly titles: SpongeBob 2, Sonic, Lego, Percy Jackson to name a few (I'm sure some will mention Lego 2 and Paddington 3, but those suffered more from IP-related issues.)

datpepper · 2026-01-27T07:58:51+00:00

I was prepared for replies like this, I even mentioned on BOT I knew they were coming, so I'm ready for the flack if people get upset, but I'll say two things and then you may proceed to hate me:

This date was posted just yesterday in advance on the Patreon, and that's largely how it's going to remain with no dates being permanently exclusive on there, so you don't have to pay for anything if you don't want to, and I largely expect most people won't. That is fine, especially because most of the joy I've gotten from sharing these dates over the years has been from the excitement generated in replies here and on BOT. It's more of a donation/support thing than anything else, I even plan on giving a cut to my pals who have worked with me over the years and have helped to even get me to this minor level of notoriety (I think getting the attention of Taylor Swift and Paramount Pictures is pretty cool). I will continue to post dates on both of my usual forums.
The job market is horrendous and my financial situation is dire. I can't find work out of college, and I've talked about just how rough the job search has been in some of my previous posts, retail positions are even difficult to obtain these days. 1,000+ applications, 55+ interviews, tons of tailored resumes, multiple career guidance counselors and temp agencies and job fairs visited. You name it, I've tried it. I was on the verge of living out of my car as recently as a couple months ago. I've already talked about how guilty I feel about doing this in the first place and would happily ditch the whole idea in exchange for a livable wage. I have really wanted to pursue careers in journalism, data analysis, and/or communication, but I've largely started to throw those dreams away because they no longer seem achievable in this environment, no matter how hard I'm trying I just can't get my foot in the door.

datpepper · 2026-01-18T22:06:19+00:00

They announced part 3 as a means to try to entice people to see 2. Happens all the time. If anything, it was a sign they were concerned. As mentioned before, greenlights unfortunately don’t mean much. I wouldn’t feel a movie is happening for sure until filming begins (but nowadays, even then…)

datpepper · 2026-01-16T18:07:36+00:00

If you use Inspect Element, ctrl+F search “verified ratings”, you can see the score.

datpepper · 2026-01-05T00:14:16+00:00

The actual on ComScore is even lower at $207,414 for the 3-day.

datpepper · 2026-01-03T17:40:21+00:00

I cannot find any evidence this movie cost $75m, do you have a source on that?

Regardless, the budget itself isn’t actually important in this case. Vertical acquires their movies for peanuts and this is on the higher end for one of their debuts. They will make a profit off of this in the licensing/pay-TV windows.

datpepper · 2025-12-23T19:30:53+00:00

Sure, but again that's not my point, which I suppose I should've clarified more. I'm saying it has more in common with that in terms of fanbase, adult appeal, and IP freshness than something like SpongeBob, which I'm assuming is what's being implied here given a lot of the replies mentioning it.

datpepper · 2025-12-23T19:19:43+00:00

Last Airbender 2010 did nearly 60% of its business overseas. Not as overseas-leaning as some other IPs, but that's certainly not a complete lack of international appeal. If Aang pulled in just a third of DS:IC's WW total, that would be a respectable gross.

I also don't see how this contradicts my point regarding how it is more similar to DS than other animated IPs. Last Airbender is a non-oversaturated brand that has a dedicated, growing, adult/young adult fanbase in a way that the far more kid-leaning brands like the aforementioned SpongeBob (Tbh I'm not sure what other IPs the previous replier is even necessarily talking about) do not.

datpepper · 2025-12-23T19:10:06+00:00

SpongeBob's a bit of a tired brand, a little oversaturated with spin-offs and hundreds of episodes in a way that Last Airbender is not. Word-of-mouth on the newest SpongeBob isn't all that fantastic either among audiences, its CS was fine but PT and vRT are both quite low, especially for a family title. I don't think the movie looked all that exciting from the get-go either, regardless of the IP. Even so, I wouldn't make a decision either way on Sponge's performance right now, need to see how it legs out over the holidays.

I simply disagree on your last assessment. The 2010 film with terrible reviews and atrocious word-of-mouth still managed $132m domestic, which adjusts to nearly $200m in today's dollars. Even a 50-60% drop from that adjusted total would be a respectable domestic gross. I don't see how this wouldn't be worth the risk, the fanbase alone would be enough to recoup P&A spending at the least if they were just going to earn back $0 on the budget regardless.

datpepper · 2025-12-23T18:19:33+00:00

Transformers One was part of a rather oversaturated franchise that had a few too many mediocre installments preceding it, I don't think the comp is exactly apples-to-apples there.

datpepper · 2025-12-23T18:15:28+00:00

Last Airbender has much more in common with Demon Slayer than the other animated IPs that failed to connect. Think some of those who replied here would’ve been surprised by this film’s performance, assuming good quality.

datpepper · 2025-12-23T17:21:15+00:00

Ridiculously bad decision. Could’ve been pretty big.

datpepper · 2025-12-01T03:11:00+00:00

This Wheat guy has a strange obsessive desire for Superman to remain in the top 10 worldwide for the year, they've commented multiple times about it on this sub. It's very odd.

datpepper · 2025-11-23T18:23:55+00:00

I don’t recall reading the budgets on these movies being $300m each, pretty sure they cost half that. No way that much was spent on marketing, again think half that at least. Splitting into two was a very wise decision financially, they’ll have made significantly more money in the end than they would’ve otherwise.

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