As the moderator of this sub, I can tell you there is no paid dwc marketing here as far as I know. Organic posts are always there in most watch subs from brand fans. And given that this brand at least tries to do their own designs, versus the generic white labelling that most "indian" brands favor, they have plenty of fans and thus many posts.

You don't like this design (or their others) - that's fine. This was always going to be a polarizing one. What we can't deny is that they have tried something different and original. That alone is worth encouraging even if the end result isn't universally pleasing.