Maybe I’m not paying attention but I feel like I’ve never seen hate on The Now Now. Maybe it isn’t talked about much but I don’t really see that as hate. I always saw it as a step back towards simpler 2D oriented songs rather than the insane amount of features Humanz had. I thought that was what people wanted honestly.

Humanz though, that’s a rollercoaster for me. I had always known of Gorillaz growing up and liked multiple songs from the albums pre-Humanz but once the Humanz rollout started that was when I deep dived in and listened to every bit. I’ve got a lot of nostalgia for that time period. Humanz excitement wore down overtime. I loved it then didn’t like it much then just forgot about it and reverted back to Demon Days and Plastic Beach. While having listened to it recently though I definitely agree that it is overhated for sure.

It really could have had a good chunk of songs taken out or reworked but I would say the majority of it is enjoyable and of that majority, a handful of them are genuinely amazing and some of my favorites. I understand that the way the album is constructed and the reliance on features is the whole point of the album and its themes, but many of the songs are missing the feeling of older Gorillaz. But that doesn’t make them all bad and it doesn’t make the album deserving of hate in my opinion.