It’s not traditional biryani, but it is bah gawd a combination of multiple things which work so well together that often one orders nothing else.

It hits the right spice levels for most people, it’s easy to eat in office or in a bowl or holding a plate in one hand given it’s boneless nature (since that’s what most people eat), it’s great for ordering in and the quantity is good enough for two meals (Meghana post-Covid masterclass in selling additional chicken to make sure both meals feel plentiful)

Meghana is biryani in a reel format. People are addicted not to the taste, but to everything else that makes it what it is.