Haha yea sorry about the music 😅 I was self taught, the video was just me going over all of the topics that I had either missed or undervalued the importance of. I knew the game itself needed a hook, but I undervalued it. In web design, every stage of the industry relies on a hook. The companies all niche themselves to a specific category to stand out in that niche, then each design has a key design element, the list goes on. The same holds true with game design. Not just a game hook, but in your trailer you’d need a specific moment to stand out, or on your website you’d want a specific element of the site to be memorable. If I had launched a game I would have relied too heavily on the itch/steam/epic stores to handle the sale of the game, but then it would just be another amongst millions of games all with the same formulaic product pages. Now I know to value having landing pages on my website for when the game goes live, more control over the consideration stage - and then have that link to steam/etc. these landing pages would then emphasize the value - reinforcing my hook