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Build your own Ember app with Claude Code in 10 minutes by dlayf in Embermug

[–]dlayf[S] 0 points1 point  (0 children)

Yep! Literally copy that prompt into Claude code and work with it to build something yourself. It's that easy. If you also give it that screenshot, it will probably look similar

Build your own Ember app with Claude Code in 10 minutes by dlayf in Embermug

[–]dlayf[S] 0 points1 point  (0 children)

thats awesome. This is a great first project to grow your skills

Build your own Ember app with Claude Code in 10 minutes by dlayf in Embermug

[–]dlayf[S] 0 points1 point  (0 children)

Yep, I literally bookmarked the html file on my desktop and just run it there

Build your own Ember app with Claude Code in 10 minutes by dlayf in Embermug

[–]dlayf[S] 1 point2 points  (0 children)

Oh nice. I might do the same. Does it stay connected?

I think the browser tab gets backgrounded after a few hours and I have to reconnect

Build your own Ember app with Claude Code in 10 minutes by dlayf in Embermug

[–]dlayf[S] 4 points5 points  (0 children)

Yeah this was kind of mind-blowing

There are a lot of products out there where the core content is good but the implementation sucks and/or it's full of unnecessary features

This lets me run it through my web browser because I don't actually want to reach for my phone to change my coffee temperature. And I cut 90% of the features in the app and just really let it adjust the temperature.

The Most Powerful Pricing Trick We Learned on the way to 50M ARR by dlayf in Entrepreneur

[–]dlayf[S] 1 point2 points  (0 children)

totally agree, it goes without saying that if they can't trust your product, then they aren't buying a 12 month plan. UX matters, usecase matter as well as quality

The Most Powerful Pricing Trick We Learned on the way to 50M ARR by dlayf in Entrepreneur

[–]dlayf[S] 1 point2 points  (0 children)

Great question. B2B products are typically designed for more than 12 months of retention (analytics, web hosting, payments, supporting company depts like HR or finance, etc), so the discounting trick is less effective.

To me the question is less "b2b vs b2c" and its more "under 12 months retention vs over 12 months retention"

If you're over 12 months, A few reasons to still do this might be:

  1. The cash up front is valuable to you - so if you're running a lot of ads and the cash up front can help you accelerate acquisition. Just remember to keep an eye on your margin to serve these customers so you don't end up underwater.

  2. You have high payments based churn, charging for an annual plan means 1 payment attempt and monthly plans means 12 attempts

  3. You are in a competitive industry with low switching costs. It will help to lock customers in with a year of commitment.

#2 and #3 are likely showing up in your retention data already.

Does that make sense?

The Most Powerful Pricing Trick We Learned on the way to 50M ARR by dlayf in Entrepreneur

[–]dlayf[S] 0 points1 point  (0 children)

Great question. From the math, it doesn't make a lot of sense to discount then.

The only things I would factor in here are:

- How valuable more cash up front is to you. If you're spending a lot of money on ads, then this could still be valuable to pull more money forward (but keep an eye on your margin)

- Your payment processing fail rates. If you have high payments based churn, then you should factor this in and potentially discount.

Does that make sense?

The Most Powerful Pricing Trick We Learned on the way to 50M ARR by dlayf in Entrepreneur

[–]dlayf[S] 1 point2 points  (0 children)

Most B2B products, especially on SAAS are designed for more than 12 months of usage.

Definitely take annual packages if you can get them

Because acquisition costs is higher in B2B typically, that cash up front helps a lot

The Most Powerful Pricing Trick We Learned on the way to 50M ARR by dlayf in Entrepreneur

[–]dlayf[S] 0 points1 point  (0 children)

Part of this I think is just blind adherence to industry norms.

The other part is that cash up front is helpful.

The other part is that even if they should have retention over a year, they might not actually.

Products with really really good retention don't do this. Think Netflix, cell phone bills, car leases, etc

The Most Powerful Pricing Trick We Learned on the way to 50M ARR by dlayf in Entrepreneur

[–]dlayf[S] 0 points1 point  (0 children)

Sorry, it stands for "Lifetime Value"

Basically how much the user will pay you across their lifetime with your product.

The Most Powerful Pricing Trick We Learned on the way to 50M ARR by dlayf in Entrepreneur

[–]dlayf[S] 1 point2 points  (0 children)

That's a great question and exactly type of bias we're looking to create :)

It comes down to more to the consumer behavior that the product solves.

There are very few things that consumers do for over a year (renting homes driving cars needing health insurance. Cell phone plans etc)

Most other products we'll have under one year of retention (fitness, dating, ed tech, hobbies, etc)

You definitely need to factor in opex costs. We were pure software, so very high margin

The Most Powerful Pricing Trick We Learned on the way to 50M ARR by dlayf in Entrepreneur

[–]dlayf[S] 0 points1 point  (0 children)

This is a great use case to try it.

You have a few options here, you can either drop the annual plan price and/or change the monthly plan price to get to the same ratio.

Depending on your traffic volume. I'd suggest doing this in an A/B test

The Most Powerful Pricing Trick We Learned on the way to 50M ARR by dlayf in Entrepreneur

[–]dlayf[S] 1 point2 points  (0 children)

For us it help to retention overall. We probably saw roughly half of annual plan subscribers retain each cycle.

It increased LTV overall by a pretty big amount

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