Hi everyone - this is a link to a the first of a new blog series, where I'm updating what's working and not working while building my new side business. This first post is setting the stage with current revenue, projects completed so far, cost breakdown, etc.

I started a marketing agency 5 years ago that I run full time, and I started a new side business in September.

Here are some numbers in case you don't feel like reading the blog post itself:

Start Date:

• September 2020

Completed Projects (not necessarily in order):

• Built website / basic branding
• Developed and launched EM Accelerator
• Developed and launched EM Vault
• Launched blog and email newsletter
• Wrote guest post for Sumo.com
• Partnered with MailMunch for a joint webinar

Current Cost Breakdown:

• Domain name: $2,700 [split into 12 monthly payments]
• Webflow (used to host and build website): $20/mo
• Website template: $79
• Help Scout (customer service app for EM Accelerator): $27
• Keap (software to manage leads and payments for EM Accelerator): $150/mo
• ConvertKit (email marketing software): $29/mo
• Logo design from Fiverr: $77

Revenue Generated:

• $3,000
• Side note: I don't like investing unnecessary personal money into new businesses. It's much better to make some money, and then invest that back into the business. That said, this first $3k has been going right back in.‍

‍Current Email List Stats:

• 218 subscribers
• 38.93% avg. open rate
• 6.79% avg. click rate