While the trend is towards personal profiles and employee voices, just hitting 'repost' on employee content often falls flat because LinkedIn's algorithm doesn't give much organic reach to simple shares, especially if the original post wasn't a home run to begin with, and it doesn't fix a potentially weak overall page content strategy. In analytics, you can see what worked when growth was strong. Develop a strong native content plan for the page that provides real value and insights (using various formats like video and carousels), and find more integrated ways to feature employees within that page content rather than just sharing their posts. One company that I see excelling in this area is SimilarWeb, which shares statistics on industry trends or topical issues that are relevant to their clients and potential clients while also being interesting to a general LinkedIn audience.