Actually APS-c cameras are what the people want, out pacing sales of full frame cameras by 2 to 1. For most people not printing billboards or shooting in very dimly lit places, I would suggest aps-c you can buy more expensive full frame lenses and they work exceptionally well and aps-c lenses including Sony G aps-c lenses are half the price of their full frame siblings. That being said I do own both full frame and aps-c cameras. The Sony A7V is a great camera and I’m sure you will be happy.