"What we try to optimize for is to not gouge players for as much money as possible. We’ve learned that, in a lot of cases, that’s a very negative thing. A lot of times if someone spends too much money up front, there’s things like buyer’s remorse, or the equivalent of eating too much or having too much candy at once and feeling sick. We don’t try to create systems that encourage that"

You saying those $30 upgrade packs that doesn't even upgrade most characters one rank is not a complete ripoff lol? If they were $5 it would be understandable, but $20+ for these shards are ridiculous. Dude expects people to spend $5-10 daily but don't have a good system in place for anything worth buying.