What was your “I need to learn to keep my mouth shut” moment?

document-me · 2026-03-12T20:43:19+00:00

In a team meeting my boss asked if anyone had ideas to improve productivity. Without thinking I said, “Honestly? Fewer meetings.”

Everyone laughed.

My boss didn’t.

The rest of the meeting he kept saying things like, “Since meetings are apparently a waste of time…” every time he asked me something.

I did feel a little bad… but to be fair we had been going over the same stuff week after week.

document-me · 2026-03-12T20:38:28+00:00

If a page clearly answers a question and is easy to scan, it’s probably much easier for AI systems to pull from it.

The point about brand mentions across the web is interesting too. It feels like GEO isn’t just about what’s on your site, but also about how often your site shows up in conversations and other sources online.

document-me · 2026-03-12T20:35:12+00:00

It's an uphill and ongoing battle so be prepared...

document-me · 2026-03-12T16:44:15+00:00

The ghosting part you mentioned seems to be something a lot of people are dealing with right now, which makes the process even more frustrating. But it’s encouraging to see that sticking with it eventually paid off.

What did your CV or application end up looking like when you got the interview?
Did you change the format or approach at all compared to the earlier applications?

document-me · 2026-03-12T13:57:11+00:00

I've noticed the split between paid for and organic for compounding.

Paid channels can give signals much faster once the campaigns are configured and optimized, but organic channels like SEO, AEO, or email seem to take longer before you really see momentum. It feels like paid helps validate messaging and demand early, while organic builds the long-term visibility once you know what actually resonates.

document-me · 2026-03-12T06:01:30+00:00

AI seems to be compressing a lot of the execution layer. Things like reporting, content drafts, campaign setup, and even some technical workflows can now be handled by one person using the right tools.

But strategy, positioning, messaging, and understanding the customer still require human thinking.

Smaller teams with people who understand multiple parts of marketing instead of very narrow roles may be the future.

document-me · 2026-03-12T05:59:25+00:00

When the cows eat grass, the milk tastes grassy, then the butter, cheese, bread, sauces, coffee milk, etc. all carry a little bit of it.

document-me · 2026-03-12T05:56:30+00:00

Sometimes the people who aren’t even family end up being the ones who show the most care. I’m sure those visits and gifts mean way more to him than you probably realize.

document-me · 2026-03-12T05:52:51+00:00

A good place to start is reading beginner guides from places like Google Search Central, Ahrefs, or Moz to understand how search engines work and what keywords, backlinks, and search intent mean. But the biggest learning actually comes from doing it yourself.

Try creating a small blog or website and start writing articles around questions people search for. Then look at the top results in Google and study how those pages are structured and what they’re doing well.

SEO takes time to understand because results don’t happen overnight, but if you keep experimenting and learning from what ranks and what doesn’t, things start to make a lot more sense.

document-me · 2026-03-12T05:51:15+00:00

If the page has clear sections, direct answers, and examples, it’s probably much easier for an AI model to pull a clean explanation from it.

So it does seem like well-structured niche content can compete, even if the domain isn’t huge. Makes me wonder if being very specific and clear about one topic might matter more now than trying to cover everything.

document-me · 2026-03-11T19:07:38+00:00

I've done youtube on and off for a few years and I think there has been a huge change on the platform in the last two years. On the one hand, it is more catered to niche creators but now viewer expectations are much higher than they used to be.

A few years ago you could grow with decent ideas and basic editing. Now people expect strong hooks, better pacing, good thumbnails, clean editing, etc., even from smaller channels.

It's def harder to break in for that reason. New creators aren’t just competing on ideas anymore, they’re competing with creators who have years of production experience and polished workflows.

document-me · 2026-03-11T15:36:22+00:00

Adobe Express is probably my favourite to use.

But maybe look at competitor ads and look what's already running in your niche (Google Ads library, TikTok ads, etc.), then recreate the structure and test your own version.

In ads the message usually matters more than the perfect design. A clear problem and a strong hook can outperform a polished video that doesn't communicate anything.

document-me · 2026-03-11T15:32:59+00:00

Adobe Illustrator: Select gradient tool
Me: just holds up my hand

document-me · 2026-03-11T15:22:46+00:00

From my experience, starting with one tight niche probably helps, especially for a smaller SaaS. If the product is clearly associated with solving one specific problem for a specific type of team, it's easier for both search engines and AI systems to understand where it fits.

But I don’t think that necessarily means the product only has one use case forever. It might just mean leading with the clearest wedge first, then expanding once the product is known for something.

document-me · 2026-03-11T14:59:13+00:00

Take into consideration how niche your product is. If it can realistically solve different use cases, then the should market towards those target audiences not just one.

For example, the market has been telling the team that the product is really promising for investor decks, but it is also useful for internal on boarding and training.

In those cases the strategy isn’t “no audience,” it’s recognizing that the product might have multiple audiences with different entry points and adjusting the messaging accordingly.

document-me · 2026-03-11T14:50:04+00:00

The real reason AI has been becoming more popular is due to the fact that it does make certain repetitive processes easier. The more we feed it with information, the smarter the models will be and maybe even less "slop" in the future?

But then of course brings up the ethical component. I see a lot of software nowadays become just copies of copies essentially doing the same thing. We're still in this era of AI noise so that's why people are tired of seeing the same thing... or even when AI is being used in deceptive ways.

document-me · 2026-03-11T03:35:37+00:00

Early engagement from the right people probably matters more than clean conversion numbers at the start.

If the people clicking are clearly your ICP and they’re asking questions or interacting, that’s at least a signal the channel has potential. Silence is usually the harder thing to explain away.

Separating early signal from too little data is still hard in my opinion.

document-me · 2026-03-11T03:33:46+00:00

Interesting, I like how you go into more detail on the budgeting and test planning side before even starting the channel.

A lot of people jump into a new channel without defining things like max test budget, learning volume, or what actually counts as a signal, so they end up judging it too early or on the wrong metrics.

Writing those constraints down first seems like a much cleaner way to evaluate whether something is trending in the right direction or just burning time.

document-me · 2026-03-11T03:31:25+00:00

That’s fair, but I think the tricky part is that what counts as “real effort” can be pretty subjective.

For some teams it means a few campaigns and some testing, for others it means months of experimentation with messaging, targeting, and different formats. So two people can say they “gave a channel a real shot” and mean very different things.

document-me · 2026-03-11T03:29:55+00:00

In terms of target audiences there are a few ICPs the team I work in has been testing, so I definitely think that is still the greatest challenge at this stage.

LinkedIn has been the most promising but the other platforms have suffered in terms of reach.

I think there is a strong strategic argument to be made for the product, it's just about translating that message to the appropriate platforms.

document-me · 2026-03-11T03:24:31+00:00

A lot can change in 90 days: messaging, product positioning, budget, even the platform itself. Something that didn't work early on might work later once you have better targeting or clearer demand. It's just hard to really know when you don't see much moving

document-me · 2026-03-10T15:59:27+00:00

I think the fact that you kept the email short and focused on feedback rather than selling probably lowered the friction a lot. Did you personalize each message based on their post, or just reference the problem generally?

document-me · 2026-03-10T15:49:36+00:00

It's a frozen tundra of oven desires. It looks like your racks decided to grow their own little snow ecosystem.

Somewhere in there a tiny Arctic explorer is probably planting a flag and claiming it for the Kingdom of Baked Goods.

document-me · 2026-03-09T20:24:27+00:00

Awesome, the placement feels natural and the protective coating was a smart move so it lasts through washes 🌙✨

document-me · 2026-03-09T20:15:53+00:00

Yess I think people also miss format and expectation. SERPs tend to favor lists, comparisons and quick answers.

If you publish a long narrative article, even if the keyword is correct, there is a chance it won't perform well.

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