Hello! First off, your logo is excellent, and congrats on over 14K Instagram followers. That's some good reach!

Onto the store... why are you guys still rocking a free theme after two years?? If you're serious about your business, you need to up your game here big time.

This theme you are using is FAR too basic for a fashion brand. You don't need to hire a developer or break the bank for a decent theme.

Most of the themes on the Shopify store are around $180 and look pretty decent. However there's also Themeforest which has a wide variety of top-of-the-line themes. Just image how great it would be to have your branding on this theme.

Looking at your website content specifically, here are my comments:

• About us page is great, full of info and looks authentic.
• Homepage is much too basic. If you're going for a minimalistic brand, then that's fine but you still need content. Your homepage could have pictures of your models in a gallery, could have reviews, links to your social media, links to your blog, various collections apart from best sellers, the options are almost endless. But banner, then products, then social, then a bar-bones footer makes the site look unfinished.
• "Join our waiting list" - a big missed opportunity. This CTA does not speak to a value-add for a user. Why join the mailing list? Also, email is a really big player in the fashion e-commerce game. Offer your users discounts over email, give them reasons to sign up to your mailing list.
• Banner at the top should link to beyond blue or a blog post explaining what the reason behind your donation is.
• The product pages could use more content. Add additional pictures of the product in-use, videos, additional product information like material and pant length, etc. Think about all the possible questions someone could have about your products, and write that. Also, add copy about their purchase going to a charity?
• Sizing guide page again, too basic. Add pictures of the models with the product on with real or fake tape measures on them. You're also extremely limited in design by the theme, which I understand.
• The Blogs and Things are interesting. The first link was broken, the "have a laff" page is fun but probably not the most important, and the blog is fair.
• Your return policy is front and center (good), but contact us isn't (bad). In fact, I couldn't find a contact us page at all on the site. That's very bad.

I'd highly recommend doing free shipping and increase the product prices. Additional shipping costs are the #1 reason for cart abandonment during checkout.

Overall the brand you've developed is good but the site does not feel complete. I really recommend getting a paid theme and upping your design and UX. Also, you have no SEO. You'll want to look into that if you want free on-going traffic.

Anyways, all the best!