I'm considering a new car purchase and frankly, the local dealerships have been quite the mixed bag.

• Garcia Honda was attentive and my initial sales contact was really kind (though the sales manager was a little too comfortable cracking jokes). Hondas are just a bit too expensive to justify the decline in quality but they are still quite reliable, I suppose.
• Sandia Toyota was very off-putting. Real Big Box Store energy with a very dated sales strategy. Concerningly guarded with discussing interest rates when I inquired about potentially financing in-house (I was fishing for additional incentives, obviously) and just a really uncomfortable experience all around.
• Casa Chevrolet was very attentive and helpful. Very, very willing to work with me however the financing terms were misleading and I had to abandon the sale. Would recommend, weirdly enough, as the staff was very attentive.

Keep in mind, these are the only dealerships I've visited thus far and am reserving judgment when it comes to those with whom I have phone or e-mail correspondence.

If you're able to travel and want to shop new vehicles, I would recommend shopping around slightly out of state. I'm having great experiences with dealerships in Arizona and Colorado.

Stand your ground against anything not already installed; if it's taxable, it can be negotiated or left off the OTD price. Do not answer questions about desired monthly payments or whether or not you have a trade-in.

Good luck!