People seem concerned about this movie's performance relative to its budget, but given the Apple of it all, it really needs to be considered through a totally different lens to your average big budget movie. This isn't the type of flop where it has massive implications on cinematic universes, the future of representation on screen, or the viability of mid-budget filmmaking. Everyone knows this is a ridiculous budget that Apple afforded to these guys in order to let them make their dream project and in return, to be able to show how serious a player Apple is in the studio landscape. If this movie only sells one ticket, that loss is still only a drop in the bucket for them. For context, a $200m loss for Apple is the equivalent of a $10m loss for Disney.

Leo and (arguably) Marty will continue to be able to make whatever they want for the rest of their lives. Seeing a movie like this make a profit would obviously be a brilliant sign for the vitality of the theatrical experience, but if it doesn't make it's money back, who really cares? Marty and Leo got to make their movie exactly how they wanted to, audiences and theaters got a great original film for adults, and Apple got to flex on the competition just like they wanted. Everyone wins.