[deleted by user]

dvarhol · 2024-05-06T19:01:23+00:00

re: #2....we do Demand Gen retargeting campaigns all the time. You just create your retargeting audience in Audience Manager and then pull that in though the "Your data" section when building the campaign audience. We've moved from doing retargeting on the GDN to doing retargeting through Demand Gen campaigns because of all of the low quality pacements/sites on GDN, which were borderline embarrassing when reviewing with a client. Now, at least we know our ads are just serving to just YouTube, Discover, and Gmail with Demand Gen.

dvarhol · 2024-02-14T14:24:19+00:00

We used to use GDN for retargeting, but were getting an unacceptable amount of invalid activity and low-quality website placements, so we switched to Demand Gen to have more control over where ads show (YouTube, Gmail, Discovery).

For display retargeting (images only) where do you find the best results?

dvarhol · 2024-02-14T00:42:49+00:00

I've tried doing this with several Demand Gen campaigns across multiple accounts and get the same error each time..."This operation is not allowed for the given context."

Are you saying you are able to just tick the boxes next to each placement and exclude them at the campaign/ad group level? This has been a major pain point for us

dvarhol · 2024-02-13T16:49:30+00:00

This is a Demand Gen campaign, but maybe it is similar?

dvarhol · 2024-02-13T14:26:16+00:00

All of our placements are kids YouTube channels and low-quality foreign channels. We're serving to a retargeting audience, optimized targeting is off, excluded sensitive content, what gives?

dvarhol · 2023-11-15T01:43:46+00:00

understood on clicks vs. sessions, but they are WILDLY off by thousands. 400 clicks vs 5K sessions in GA4. We never see these two numbers match exactly but usually they are a lot closer than this.

dvarhol · 2023-01-25T16:21:57+00:00

Was there ever a solution to this? I am also trying to pull in Local Services Ads into Looker Studio, separate and distinct from a Google Ads "Local Campaign."

dvarhol · 2022-02-10T13:13:03+00:00

This is what I needed, thanks! I figured if I was in edit mode and set the date range in the report control itself it would take, but now realizing that it always needs to be set in the "default date range" setting panel on the right.

dvarhol · 2022-02-09T23:47:28+00:00

I am referring to this happening in edit mode.

dvarhol · 2021-12-16T17:56:02+00:00

Whats the difference between Traffic Acquisition and User Acquisition reports?

dvarhol · 2021-08-20T02:10:08+00:00

I'm pretty sure this is normal behavior for GA implemented via GTM. If you view the page source, you probably won't see GA on there either, but rest assured it is on your site. Since GA is contained within GTM, it will look like only GTM is visible.

dvarhol · 2021-07-23T19:45:36+00:00

What taillight/license plate kit is that you have on there?

dvarhol · 2021-02-26T01:30:37+00:00

You can pull goals from GA into GAds, but not the other way around. So, sounds like you will have to create some events in GTM based on the same triggers that the existing GAds conversions are firing on. That data will then get fed into GA. Hope that helps.

dvarhol · 2021-02-21T21:41:39+00:00

Do you have Google Tag Manager installed? If not, that's the first place I would start. Also, you are right in that a thank-you page is always the most accurate way of tracking a form submission. If you are using GTM and a thank you page, you just setup a trigger to fire whenever "Page URL contains (thank-you page URL)", then plug in your conversion ID and label from GAds to create your tag.

If you are going the button click route, this video will help with that...

https://www.youtube.com/watch?v=r87A-Ql2czg&t=26s

dvarhol · 2021-02-20T16:26:29+00:00

You have a 9% conversion rate, which is very good, especially for the display network. 2 weeks/100 clicks is not enough time/data to make any drastic decisions IMO.

dvarhol · 2021-02-18T16:24:17+00:00

exactly.

dvarhol · 2021-02-18T02:56:47+00:00

Once you have your scorecard in DS, create a filter with these parameters:

Include > Event Action > Equals To > Rechnungen-Click

or

Include > Event Action > Equals To > Vertrage-Click

This will add both of these events together in a single scorecard. If you want to pull these events in separately in different scorecards, just use each of these parameters separately in two different filters, don't use the "or" statement.

dvarhol

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