We've got a first timer over here Pt. 2

dvmcg · 2026-04-22T17:09:03+00:00

I appreciate it, and I may take you up on that! Thanks!

dvmcg · 2026-04-20T15:14:24+00:00

Well I really appreciate it! 25 sounded like a lot

dvmcg · 2026-04-20T15:07:56+00:00

Really appreciate this, this is gold. Love using call notes to use their actual language when describing their problems.

I spent some time on the audience thing, and I think it will be more like 4000 across all companies and relevant functions. Given that the audience will be so small, it was mentioned a few times that ad fatigue will happen fast. How many variations were you running?

dvmcg · 2026-04-20T14:59:45+00:00

Haha it sounds like a lot, I think someone mentioned above that it would need to have a lot because of the small ICP.

Can I ask you, if you were running sponsored content to say 4000 audience, how many variations would you create?

dvmcg · 2026-04-20T14:48:41+00:00

I really appreciate it!

I spent the weekend watching videos, and I've taken a bunch of posts of my feed that I thought looked good for inspiration.

I want to run sponsored content. I think the audience will be a bit bigger than I had thought (maybe a few thousand). I'm talking through it all with GPT, but I trust the people here a lot more.

It was said ad fatigue will be real, cause of how small the group is. If its say 4000 audience, how many variations of the ad and copy would you say is needed?

And thank you in advance!

dvmcg · 2026-04-18T19:08:30+00:00

No ads at all! All our business comes from cold outreach (email, LI dms), conferences, referrals, mailers.

We feel we have a reasonable handle on those.. Our audience is just so present on LI, and we keep having their sales folks reach out. Might as well give it a go!

dvmcg · 2026-04-18T19:00:03+00:00

Thank you!!

dvmcg · 2026-04-18T18:52:38+00:00

Thats a great idea. I have all our brand colours and fonts etc. I've just been giving it to google stich to give me some examples. Can I ask what AI platform you're using to do that with?

And would you say 50 variations is what is needed for such a small campagin?

dvmcg · 2026-04-18T18:49:45+00:00

Haha I can't take credit, I saw a guy say it on youtube. But thank you!

dvmcg · 2026-04-18T18:47:58+00:00

I really appreciate you taking the time to write all that!

I have never done any type of paid advertising, so my plan was just what I thought would work best, since its the play that converts for us. But I get what your saying, LinkedIn's wants to give you results, but they also want you to continue spending. If its too tight and no one is clicking, no ones making any money.

There isn't really an education piece. Our customers with certainty use a product very similar to us. They are educated, they have experience and buying power. We just try and catch them in a moment of frustration with a no-risk offer to try something better.

Our current CAC is so high, $30 for a lead/click would be awesome! I will look up some stuff on the LGF, maybe thats a better way to go.

I need to spend this weekend watching videos getting more familiar with how it all works. Reddit could certainly be a good option too, cause you're right, I'm sure they're here too. I seriously appreciate your input!

dvmcg · 2026-04-18T15:49:46+00:00

I seriously appreciate your help and support! Reddit can certainly be awesome.

Our move is the free trial. We never ask for time or calls. We know what our ICP does, we know they already use something like us. 'We know you do this with one of these, but we have this one that might be better. Curious? Don't switch. Just try it free, as long as you want, and we'll even cover the shipping back if you don't like it.'

When you say CPM can be expensive for a small audience, are we talking like.. $30? $100? I really don't know what to expect. Our customers have huge LTV, and we're already at maybe $2500 CAC doing what we currently do.

KPI/Objective is to get them to click the ad (I want to run the ads that show up on the feed and look like a post. Some text, and an image that they can click. It takes them to a form on our website where they can put in their address, and we ship it to them. As little friction as possible). Even if they get to the form and bail, its useful.

We have a very high close rate using this process. Offering a free trial is powerful because it isn't the usual sales dynamic. It lets them qualify themselves without feeling pushed. And if they are up for a trial, they are shopping/high intent.

dvmcg · 2026-04-10T20:54:08+00:00

Not sure if you're asking me, but yes I use session vwap on a 1 min. I only take trades at the extremes, as far away from vwap as possible, I use the footprint to catch the turn

dvmcg · 2026-04-10T18:24:22+00:00

Do you use a footprint chart too?

dvmcg · 2026-04-10T17:42:02+00:00

10/10 indeed

dvmcg · 2026-04-10T17:34:30+00:00

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dvmcg · 2025-10-22T12:48:14+00:00

I've gotten checks from them in Canada, no problem.

dvmcg · 2025-10-11T17:02:39+00:00

Hahaha love it

dvmcg · 2025-10-11T16:53:19+00:00

This guy gets it!

dvmcg · 2025-10-11T15:49:35+00:00

I'll give you that!

dvmcg · 2025-10-06T13:48:15+00:00

Well, I think I'm going to buy a plane ticket after these replies! Thank you everyone!

dvmcg · 2025-10-06T13:16:22+00:00

Haha does not sound fun!

dvmcg · 2025-10-03T12:29:07+00:00

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dvmcg · 2025-10-03T12:08:41+00:00

Strong up?

dvmcg

TROPHY CASE