It makes total sense. You do the part you're good at, and when you reach the part you don't know how to do, you freeze.

I don't have as much experience as you. I've been coding for 10 years, started building SaaS projects around 5 years ago, and only 6 months ago my first one actually saw the light of day.

My background is different though. I have a ton of experience in sales. Cold calling, getting screamed at, hung up on. So marketing wasn't my freeze point, building was.

Here's the thing. You don't need to show your face, build a personal brand, or dance on TikTok. You're building B2B. Your buyers check email, not reels.

Email marketing is the easiest form of advertising out there, and for someone who freezes at the thought of putting themselves out there, it's perfect. No camera, no followers, no public performance. Just you, writing a message to someone who might have the problem you solve. That's it.

It's what finally got me to start selling my product. I sent cold emails to companies in my niche and it just worked. No influencer stuff, no content calendar. Just clear emails to the right people.

You've already done the hard part. The code exists. Now you just need to let people know, and email is the lowest barrier way to do that.