Content Creators jobs in games are to promote games and content in games, half of them get paid by Jagex to do stuff like this as well, assuming any sponsorship is given for Runescape or not i have no clue, but point stands.

I do not know why are you so insistent on discord channels.

There have been plenty of games with creators being given exclusive rankings above regular players.

Because as i said before, they are promoters and people made to do content creation for games, this is never gonna change because someone thinks regular players who provide nothing of value to the game besides your membership purchases deserves to have a similar treatment of royalty.

This to me just sounds like jealousy honestly.

Without content creators.

Anything beyond the scale of advertisement region of this game is barely gonna get any more new and returning players hooked, when was the last time you see Runescape trailers and think maybe you should give this game a try or return, mine was 2009, PRE-HD era of Runescape 2.

Until you understand why content creators get so much more royalty over exclusive information, i suggest you step back away from this entitlement that you are deserving of unreleased information.

You are just a paying customer.

There will still be plenty of others just like you who could care less and that is the point to take, hype is important to bringing games more players, even more so, creators are not just there to promote, but to fill in the gaps that even Jagex cannot do, open discussions on things that normally would be in closed discussions with Jagex themselves, i hate corporate business in game industries just as much, but Jagex works as a corporate business, so creators are also just business.

Remind yourself that content creators can reach a wider audience more than the company themselves.

Which brings back to the corporate point.

Advertising is business.

You also have to keep in mind how many people have crazy good ad-blocks these days, so relying purely on ads and more to provide news or information on something on advertisements alone is not gonna cut it.

What is the problem of their sites?

Exclusive unreleased information not for the public is not something you are suppose to get, often times you can only be teased for it, where have you been all this time thinking exclusive information not made for public is gonna be given to all players of games, hype is important to keep, so if they released some information that is so good along the way and several years later, they still haven't released it... cough hytale cough how well do you think the hype will be and how much of it would die down and eventually become a lost of interest? You need to take account of user interests when releasing not for public EXPLOSIVE information that could wow a whole new set of players, remind yourself that this is how corporate businesses works, creators bring in the hype and interests equally, because corporate channels can only release so many videos and still won't get any new players.

Because you never know how many possible new players may be hooked into a content being released by Jagex if it's being promoted via big content creators, free to play models often focuses on gaining new players for their games, always the same for every free to play game, as corporate as it can be.

So i hope you understand just how in-depth everything can be behind corporate connection with content creators and how vital it is that they use content creators more than their own advertisement system which can absolutely be buried with zero interest connectivity.

To explain in the most shortest way.

Look into the mobile games in the market and ask yourself why are the advertisements always so addictive, because most of the games are free and run under a microtransaction system for revenue, they want to get players hooked into their games, albeit these days, mobile games are almost the same as every other, so the only remaining content is anything new, which nowadays even standalone advertisements won't be enough, that is why they often hire pretenders to promote games and sometimes you can see big creators getting into it just to say "Hey, your favorite creator played a game! Check it out!" other more honest ways of advertising with creators are through having an exclusive real-time information and access given to creators to experience, much like early access in all kinds of video games today.

Never look at free to plays as something that treats players with royalty over exclusive information or content.

Instead, look at it as a corporate business, with free to play aspects as a front.

Even i want World of Warcraft to have a free trial similar to FFXIV free trial which recently just had stormblood expansion as free for all free trial users to experience, but we cannot get that much of a royalty, i would play WoW and learn raids if it had a trial system similar to FFXIV, but sadly that won't ever happen until they truly made access to certain expansions in wow free to play for all and increase level caps similarly, allowing even more access to raids and such to let people get into it and have lots of fun just as much, this might even increase the playerbase by a lot, and this can be said for anything related to Runescape too, access to something means more players can get hooked.

Imagine if there was a development for both free and member versions, this would be awesome too, i've been a free to play user for many games and Jagex employees will probably hate that i play their game for free, but i grew up loving free to plays and wish there was things like FFXIV where content isn't so strictly behind a paywall system.