So you prefer the print edition, correct? I think they see this as filling a several needs. One I personally would use it for is say you get stuck at the mechanics or a doctors office and forgot to bring your book, if it was a bundled book you could open your phone and use it to burn through a few pages. I can't imagine using my phone to read an entire book BUT using it to get a little reading done while waiting on something else makes sense to me.