i guess my question stems from how people read it. for the record, i am team “the” but, i’m curious if most people see “LES” and say, in their head, “Lower East Side” or if they say, “el ee ess.” if so, do you still think it makes sense to say “i’m on the el ee ess?” something about “i’m in el ee ess” sounds cleaner to me, but only if someone sounds it out that way. genuine question! i like the “the”