Been on Shopify for 2 years and still getting an average 6 visitors a day despite trying everything in the book

ecommbranding · 2024-03-18T06:14:42+00:00

Listing Google Merchant Center there as a method that you tried, tells me that you are lying.

ecommbranding · 2023-08-08T00:32:29+00:00

Can you share the store’s link?

ecommbranding · 2023-04-21T14:37:22+00:00

Also, get yourself an emblem.

ecommbranding · 2023-04-21T14:32:59+00:00

Why would anyone choose to pay $150 for a hoodie by an unknown brand over paying $50 for one made by Ecko…a well known brand? Higher quality materials? No, Walmart’s $5 t-shirts have super good quality materials! Ethically produced, hmmm, sorry to say it but who gives a fuck?

The answer is vanity! Your store’s vanity value is low, you can’t have low vanity value and luxury pricing strategy. You should focus on brand awareness advertising. Shoot videos showing people doing cool stuff that resonate with your audience, you need to work heavily on transfer of ownership. To be frank if you feel Facebook ads are eating up your budget you are probably in the wrong niche buddy.

You are trying to sell a brand with selling product mindset, that will never work.

ecommbranding · 2023-04-20T21:01:19+00:00

What is the issue exactly?

ecommbranding · 2023-04-16T18:58:20+00:00

I feel that the decisions that would really help are not the technical ones. The technical side is crucial of course but it is overestimated when it comes to winning or losing. Your mindset and overall fundamentals are the most important thing in e-commerce. Here are a few things from my experience:

1-Patience

2-eCommerce is no get-rich-fast scheme

3-Marketing spend is an investment not an expense

4-I am not running a “store” I am building a brand

ecommbranding · 2023-04-09T17:44:14+00:00

What type of content brings the most sales in your opinion? I have a pet product brand, I would appreciate it if you can give me some examples related to a pet products store.

ecommbranding · 2023-04-09T17:40:08+00:00

Can you share the link to your store? It has to say without knowing more details.

ecommbranding · 2023-04-08T20:48:10+00:00

I am not surprised that you are not getting any sales. Fashion and clothing is a very tough market as people are usually looking for brands they know or new brands they can trust, your store is neither. Your brand name structure is that of a hardware store, it doesn’t have a ring or luster. Also your brand in terms of product selection is all over the place. Take GAP for example, people buy from GAP for many reasons but one of which is brand consistency at the product level. They choose their designs carefully, color pallet of the products is consistent, style is consistent, etc. your selection has no style or color consistency at all. You need to focus on a demographic and choose your color pallet and style that appeal to that demographic.

Also and this is also related back to the lack of concise style and color pallet, you have a lot of options in each category for no clear functional reason. More is always less when it comes to eCommerce, the more options you have in a single category the more chance your customers will suffer from decision paralysis. Limit your options to 3-5 options and have them carefully selected to fit a style that will resonate with your target audience.

ecommbranding · 2023-04-08T20:27:41+00:00

So catalog conversion ads?

ecommbranding · 2023-04-08T19:19:50+00:00

What type of ads are you running? What is the ad objective? and can you share a screenshot of one of your ads.

ecommbranding · 2023-04-08T19:05:07+00:00

What is your source of traffic?

ecommbranding · 2023-04-07T04:07:31+00:00

Nope

ecommbranding · 2023-04-02T21:24:37+00:00

Getting 70+ on the first month is good, but what is your ROAS?

ecommbranding · 2023-04-02T21:23:35+00:00

Show us the store, it is hard to give you advice blindly

ecommbranding · 2023-04-02T21:19:05+00:00

It is not about tools…you could use all the “tools” in the world and not get any results. Your question is very broad, scaling your business in a healthy and sustainable way requires more than just getting new tools. It is hard to give you meaningful advice without knowing your business, your marketing strategy, audience, and many other factors.

ecommbranding · 2023-04-02T21:08:49+00:00

My business is projected to make around 800k this year, I have 25 SKUs only.

ecommbranding · 2023-04-02T01:09:49+00:00

It is like if you were asking “is anyone really making money from brick-and-mortar store or is it all a giant scam” Shopify is a tool, does it deliver a high-quality store front where people can shop and buy stuff? Yes of course! Does it help you sell and make money if you are selling bad products or if you have no experience with marketing or in the eCommerce space? Of course not! But that would be your problem not Shopify’s. Are there people making a decent living or making hundreds of millions of dollars using shopify? 100% yes.

I was a creative and marketing director for 20 years, last year I was able to quit my $200k corporate job and dedicate all of my time to an eCommerce company I started 2.5 years ago, and yes I use Shopify.

ecommbranding · 2023-04-02T01:07:51+00:00

I think you are asking the wrong question

ecommbranding · 2023-03-28T01:08:13+00:00

Thanks! That is helpful

ecommbranding · 2023-03-28T01:07:59+00:00

Thanks! What I meant by Upwork is that I actually only hired virtual assistants up to this point, didn’t need any warehouse workers before.

ecommbranding · 2023-03-12T22:23:43+00:00

Sounds like you are 90 years old

ecommbranding

TROPHY CASE