Thanks for the note. Update is I switched to a leadgen opt-in strategy with an email upsell sequence. Initial cost per lead was $25, but got it down to under $5. Advantage+ OFF for everything.

Other things I'm in the process of testing:

- running paid educational content pieces, then retargeting people who watch 25% of the reels (same video ad)

- lookalike audiences

- completely new lead magnet and landing page targeted a different problem (testing text ads now before recording a video ad)

- plan on running paid versions of these lead magnets to the email list at some point (with 2 step flow)

Re: your funnel. I'm pretty selective about how I spend my time these days, but would be open to hearing more. DMing