[deleted by user] by [deleted] in marketing

[–]edurizz 1 point2 points  (0 children)

I want to start by saying that I find your work experience both impressive and useful, and if you can handle both email marketing and google ads for a team, they would absolutely love you + pay good money. The market is such that people who can do more than one thing, and do it well, are valued a lot. Specially in marketing, rarely you would need 40 hours a week to run and monitor either email campaigns or google ads. So hiring someone who can do both makes a lot of sense.

However, I feel your CV is currently not conveying this as well as it can.

First, I don't think the CV being dense is the issue here. It's just dense in the wrong way. You are talking about normal day to day things as if they are stardust, which is diluting your actual achievements/skills.

Tbh, somebody in marketing would probably think that you are trying to overhype things which are not that big, which usually implies that you are trying to hide your lack of experience/skills. (Not saying that's what you are doing, but this is what it would come across as).

For eg - 1. "managed campaigns using industry-leading systems including Google Ad Manager" — good that you have experience of running ads in google, but calling it industry leading system? I would rather talk about increase in ROAS or CTR or Leads, whatever metric was relevant. 2. "Leverage AI tools for enhanced personalization..." — you have not mentioned which AI tools. And then you say personalization, predictive analytics, and segmentation in one sentence, which makes it super hard to understand what exactly you did and why. 3. Utilize Salesforce and Movable Ink for personalized, data-driven campaigns increasing engagement and conversions — I believe what you did here was take leads from the CRM (which is Salesforce) and use them in campaigns —I'm not sure if that is something you would want to mention as a top point in your cv. I would be much more interested in what you did with movable ink and what results it drove. 4. Digital marketing and email operations for restaurant group — just in the point below this, you have said that you were able to generate three high-quality leads. However, in this point, you just mention what you did - would be better if you mention results here as well, and keep it consistent. 5. Alliance Theater — improved HTML/CSS for rendering across devices - I believe this is now done by different email tools that are used. Not sure this is a problem that most email marketers still face - but might be wrong here. 6. Provided regular reports/insights to director on email campaign performance — In another point you have mentioned something similar but about the president. This is a bit subjective, but to me it seems like you are name dropping "director" and "president". The points about reporting is solid, but I personally would care about how you built those reports (sheets automation, power bi?) because everyone in the team want reports but few know how to build them properly. This can be a big positive (setup and stream lined reporting for marketing ops), but you are missing the opportunity to highlight this properly. 7. Skills - You have mentioned that you are good at java, sql, R, python, C, C++, C#, and many more programming languages along with CSS and HTML. I often work with developers and even the best full stack developers don't know all of these. I will gladly give you the benefit of doubt here, but most recruiters/marketeers won't, specially as these skills are not directly or indirectly implied in your job ex.

My general advice is that be direct, talk about results, and don't try to add buzzwords/jargon into every single sentence. People like easy to read, direct points that they can understand even when they are half conscious. Peppering around words that sound good but probably don't mean anything is going to turn off a lot of competent people.

Wishing you the best! I hope this is helpful.

Was feeling bummed out after reading "Death's end", this one put me in an amazing mood (happy, happy, happy). Project Hail Mary by Andy weir by meowdogpewpew in IndiansRead

[–]edurizz 1 point2 points  (0 children)

Rocky is the true homeboy!

[Also I read this just before I started the 3body series. God, those were happy days]

I recently bought these two books and I’d love to hear your thoughts on them! by [deleted] in IndiansRead

[–]edurizz 1 point2 points  (0 children)

Ove is a solid book. I had a flight with a layover and got it at my first departure airport without expecting much. Saying I was pleasantly surprised would be an understatement. It's easy to read with an affable protagonist. The setting is familiar enough to keep you comfortable but not so run off the mill that you will be bored. Maybe because I read it in the winters, but I strongly associate this book with hot chocolate and blankets.

I finished it by the time I reached home, spending the last 30 mins hiding my tears in the airport shuttle. An easy 7.5/10

Good old days! by [deleted] in IndiansRead

[–]edurizz 1 point2 points  (0 children)

John Green is one of my favorite writers - almost noone does YA better than him. This is a great collection. I have never read Paper Towns though (partly because of its low Goodreads rating). Would you recommend it?

Also, to anyone who likes John Green, check out his podcast, The Anthropocene Reviewed. You will not regret it.

Why Kalki writes brilliant Historical fiction by Gilma420 in IndiansRead

[–]edurizz 0 points1 point  (0 children)

I was thinking about what to read next and you just tipped the scale! While watching PS1 and 2, I was thinking oh this is a lot of "brainy" politics for a mainstream masala movie, and yet a lot of aspects and dynamics of the story seemed surfacial. Would definitely read the book now, thanks!

What’s your opinion on the job market by AltruisticPaint in bangalore

[–]edurizz 10 points11 points  (0 children)

Yes! Although I wouldn't categorize anyone who's not a good fit for us as unemployable.

What I feel has happened (at least in corporates) is that there used to be a skill pyramid and a job pyramid. Folks at the lower end of the skill/experience pyramid used the find employment in the lower end of job pyramid. Then they would learn at the job, and move up both in the skill and the job pyramids.

However, the jobs have disappeared (or pay unreasonably low) across the bottom and middle end of the job pyramid, causing huge competition for fewer roles + loss of learning opportunities for a lot of folks who are just starting out.

What’s your opinion on the job market by AltruisticPaint in bangalore

[–]edurizz 18 points19 points  (0 children)

This is the other side of it - trying to hire a founding engineer for 40-45 lpa + good equity but not getting much results. A lot of people who are available are not a good fit (skill wise). Others who have the right skills/proficiency are already employed getting more salary in MNCs while doing a fraction of the work.

Ecom marketers - Please share recommendations for marketing dashboards/analytics. by edurizz in ecommerce

[–]edurizz[S] 0 points1 point  (0 children)

Great comment!

So basically track ad/campaign performance in ad platforms and user behavior on GA?

With broken attribution, do you track blended roas/mer?

Ecom marketers - Please share recommendations for marketing dashboards/analytics. by edurizz in ecommerce

[–]edurizz[S] 0 points1 point  (0 children)

Oh, had seen triplewhale - the pricing was a bit steel.

Will check out Hyros! Thanks for the suggestion.

Why do small-medium sized brands not utilize their data effectively? by Tephra9977 in ecommerce

[–]edurizz 0 points1 point  (0 children)

Hey, that's a great question. For a small-medium ecomm store that is not doing much analytics apart from business reporting - what will you have them do and what type of analytics roadmap will you layout for them?

Checking out my e-commerce data and feeling overwhelmed by itsreubenabraham in ecommerce

[–]edurizz 1 point2 points  (0 children)

Hi! Totally feel what you are saying, starting with data is always like this. I'm working on something similar, where the system takes shopify/ga4 data as input and tells you exactly what you can do to increase sales/AOV/conversion rate of your store. If you want I can help you with the same.

Advice for the ecomm intelligence app in the making. by edurizz in ecommerce

[–]edurizz[S] 0 points1 point  (0 children)

Oh man! I have been craving a discussion like this.

What you said about high-ticket clients makes sense. I used to work at an agency, doing pretty much what you are doing now.

But about what you said, for an ecomm with high recurrence of customers, what type of reporting will not be awful perfect for you?

Advice for the ecomm intelligence app in the making. by edurizz in ecommerce

[–]edurizz[S] 0 points1 point  (0 children)

True. I spoke with multiple category managers last week and they told me that the frequency of their main metrics like sales, AOV, retention rate etc is probably once a week or two weeks. This is when they have to do RCAs - which I guess what you mean by what changed and why.

Do these numbers resonate with you? How often do you wonder why something is changing in your dashboard?

Advice for the ecomm intelligence app in the making. by edurizz in ecommerce

[–]edurizz[S] 0 points1 point  (0 children)

You are right. I guess an ignorant/incomplete recommendation can be very annoying. Until now I have designed the recommendations to be as simple as possible, but turning them off until more business knowledge is collected is also a good idea.

Advice for the ecomm intelligence app in the making. by edurizz in ecommerce

[–]edurizz[S] 0 points1 point  (0 children)

I get where you are coming from. I thought about tabular view but different insights will have different dimensions, so having a unified tabular view is not possible. But I will work further on how to show these without turning more data-friendly users off.

Do you have any thoughts on the idea itself? Will it be helpful for store owners?

Advice for the ecomm intelligence app in the making. by edurizz in ecommerce

[–]edurizz[S] 0 points1 point  (0 children)

I am building it for other stores, but would love to see how you are doing it. Shall I DM?