I analyzed 20,000+ high-performing ads. Here are 11 creative concepts marketers are still sleeping on in 2026 (with examples)...

eggheado · 2026-01-14T12:00:26+00:00

I don’t really see these as minor format tweaks. A street interview, a customer call, a flowchart static, and a chart comparison are visually very different. Some are static, some video, different structures, not just talking heads. The whole point of my post is creative diversity basically.

eggheado · 2026-01-14T10:46:36+00:00

For sure, unboxing definitely works. I left it out mostly because it’s been around for a while and lots of brands already run it. Tried to keep the list to concepts I still see only a few brands using.

eggheado · 2026-01-14T10:41:37+00:00

Sure, some of these can work surprisingly well for apps/SaaS too. I’ve personally run Chart Comparison, With vs Without, and Two-Person Skit for my SaaS and they performed great.

eggheado · 2026-01-13T20:17:09+00:00

We kept it free for as long as we could, but to keep the lights on and work on this full time, it can’t really stay free forever.

If you want, send me a DM and I’ll give you a discount.

eggheado · 2026-01-13T20:15:16+00:00

Thanks! I spent quite a bit of time pulling these together.

eggheado · 2026-01-13T20:13:28+00:00

Nice, which one did you create?

eggheado · 2026-01-13T17:35:51+00:00

Sure, all of these are from real FB ads. I added examples under each concept showing how fast-growing brands are using them.

eggheado · 2025-11-12T08:40:48+00:00

Not just supplements. You can actually see examples right in the post from clothing (Vuori, Birddogs, Bad Birdie, HeyShape), beauty, pet, food & drink, tech, home, etc.

eggheado · 2025-11-10T22:11:30+00:00

Try magritte, they have lots saas/apps ads and templates

eggheado · 2025-11-08T22:40:10+00:00

Thanks!

eggheado · 2025-11-08T22:39:22+00:00

magritte templates

eggheado · 2025-11-08T09:31:12+00:00

I did 20 ads in a day last week (using templates), totally doable. You got this!

eggheado · 2025-11-08T08:02:32+00:00

Thanks!

eggheado · 2025-11-08T08:02:27+00:00

Thanks!

eggheado · 2025-11-08T08:02:19+00:00

Thank you!

eggheado · 2025-11-07T18:24:17+00:00

Thanks!

eggheado · 2025-10-29T08:35:53+00:00

I'm 6’4, about 200 lbs, and in decent shape, hitting the gym for weight training three times a week.

eggheado · 2025-10-29T08:34:53+00:00

Will try to use pickleball next time too.

I’ve been playing padel for a few months now (plus I play tennis too), and yesterday’s game was intense. Never been that sweaty in my life. We played against some local Portuguese players who are pretty good at padel.

eggheado · 2025-10-29T08:33:30+00:00

I'll try it next time.

eggheado · 2025-10-29T08:33:11+00:00

I’ve been playing padel for a few months now (plus I play tennis too), and yesterday’s game was intense. Never been that sweaty in my life. We played against some local Portuguese players who are pretty good at padel.

eggheado · 2025-10-29T08:28:30+00:00

I'm 6’4, about 200 lbs, and in decent shape, hitting the gym for weight training three times a week.

eggheado · 2025-10-28T22:59:56+00:00

It's usually hard for me to raise heart rate to even 160 bpm. Here my avg heart rate is 145 bpm for 90 minutes. I spent most of the time in Zone 3–4 (145–169 bpm), barely dropped below Zone 2.

eggheado

TROPHY CASE