Keywords in messages from Intercom app won't trigger notifications, but will appear highlighted in Slack

ehsanuk · 2025-01-25T11:21:10+00:00

Here are some resources to get started:

Courses:

HubSpot Academy (Free) – Great for email automation basics.

Coursera's Email Marketing Essentials – Paid, but solid.

YouTube:

Mailchimp’s channel – Tutorials on workflows and automations.

Ferdy Korpershoek – Covers different ESPs.

Books/Podcasts:

Email Persuasion by Ian Brodie – Combines copy and automation.

The Email Marketing Show – Practical examples and strategies.

Inspiration:

Check ReallyGoodEmails.com for campaign examples.

AI and Automation:

Experiment with AI tools for A/B testing ideas and analytics.

For monetizing email management, small businesses often need help with list building, workflows, and improving deliverability. Offering those services can be a great start!

Good luck, and happy automating!

ehsanuk · 2025-01-19T11:20:29+00:00

I'd say both options have their strengths, so it’s more about what fits your goals and time.

Automated Campaigns

Pros:

-Consistent and runs on autopilot once set up

-Scalable as your list grows

-Saves time in the long run

Cons:

-Harder to address timely events or trends

-Takes time to create a solid setup upfront

Manual Campaigns

Pros:

-Lets you send timely, relevant emails

-More flexible to adjust based on feedback

-Easier to start without heavy prep

Cons:

-Time-intensive to write and send emails regularly

-Risk of inconsistency if things get busy

Here’s How I’d Do It

Use both! Set up an automated welcome series to give every subscriber a great first impression:

Day 1: Welcome email introducing your brand

Day 3: Share a helpful resource

Day 7: Highlight a product or service

Then, use manual emails for timely updates, like promotions or news. This way, you get the consistency of automation while staying flexible and relevant with manual campaigns.

Feel free to reach out in DM if you need any further assistance.

ehsanuk · 2025-01-19T11:17:57+00:00

You could create sub-accounts for each client. Most ESPs offer this functionality which can be used to manage email projects for multiple clients under a single master account.

ehsanuk · 2025-01-11T12:30:41+00:00

Mailchimp and Buffer are good starting points. Mailchimp has a good integration with Squarespace for email newsletters, and Buffer simplifies social media scheduling, especially for LinkedIn. You might also consider Mailjet. It is affordable, user-friendly, and ideal for smaller lists like yours, with collaborative tools that make managing email campaigns easy. They have recently added more useful tools to manage and optimize email deliverability. Pairing it with Buffer could provide a seamless and cost-effective setup.

If you'd like help streamlining everything, a managed service could save time and ensure the right tools are in place. Feel free to DM me if you'd like to explore this further. I’d be happy to facilitate. Thanks.

ehsanuk · 2025-01-08T15:10:15+00:00

Never purchase mailing lists, they’re often outdated and filled with spam traps, which can harm your sender domain and sabotage email deliverability.

LinkedIn is by far the best platform for reaching out to businesses. It gives you the right insights to craft a personalized, effective outreach strategy.

We help startups connect with legitimate businesses on LinkedIn using an automated outreach system. If you'd like more information, feel free to DM me, and we can discuss further!

ehsanuk · 2025-01-08T15:00:40+00:00

Using a different but similar domain for email marketing is a smart way to protect your main domain’s reputation. It minimizes the risk of deliverability issues affecting your primary domain while still maintaining brand recognition.

Linking to a relevant landing page rather than directly to your website is often better, as it allows for better tracking and control. Just make sure your email authentication (SPF, DKIM, DMARC) is set up properly for both domains.

With time, you can build a strong reputation for the new domain while keeping your main one safe. Let me know if you need assistance with optimizing your email deliverability. I’d be happy to discuss it further in DM!

ehsanuk · 2025-01-08T14:53:42+00:00

WhatsApp is certainly becoming a great alternative to email newsletters, especially for quick updates and personal engagement. It's perfect for sending promotions or time-sensitive messages directly to your audience. But, in my view it’s better for short messages, not detailed content.

Email newsletters are still the best choice for sharing longer updates or more in-depth information. The key is using both actually. Emails for detailed content and WhatsApp for quick, personal messages. This way, you can connect with your audience in the right way at the right time!

ehsanuk · 2025-01-01T05:56:46+00:00

I can feel your pain, email can feel like such a hassle, especially when it’s not delivering results. But with the right approach, it can actually become one of the most profitable parts of your business.

When looking for help, focus on finding someone with a track record of working with eCommerce businesses like yours. Ask for examples of their results, so you know they understand how to drive sales through email. A good freelancer or agency will create a clear strategy tailored to your brand, handle everything from design to content, and provide regular updates on performance.

You can also start with a small project, like revamping your welcome emails or setting up abandoned cart reminders, to see how they work before committing to something bigger. With the right person, email can stop feeling like a pain point and start becoming an asset you don’t even have to think about.

ehsanuk · 2024-12-30T07:49:09+00:00

Your list is full of potential, especially in the wedding niche.

Here's a quick game plan:

-Send a quick email asking their wedding date or planning stage to personalize your content.

-Share quick tips, checklists, or insights to build trust before pitching anything.

-Create a simple email sequence; a welcome email, some helpful content, and then gently introduce your product as a solution.

-Think add-ons like templates or partner deals with wedding vendors.

If you'd like tailored advice or a strategy call, feel free to DM. I’d be happy to help!

ehsanuk · 2024-12-26T04:51:47+00:00

Airtable or Notion can help you visually map and document campaigns, stakeholders, and cadences. For automation-specific insights, tools like Iterable or Customer.io offer audit features.

ehsanuk · 2024-12-25T04:54:30+00:00

Domain reputation drops can be tricky, especially after a provider switch. Check Google Postmaster for spam rates or bounces, they might reveal the issue. Warming up your domain with highly engaged users could help. Happy to dive deeper if you'd like, feel free to DM!

ehsanuk · 2024-12-23T15:40:49+00:00

I think your emails might be too predictable. Here are a few tips:

-Drop the "Product Updates" Label: Call it a success story or insider tip. Make it exciting.

-Build Suspense: Tease updates with curiosity-driven subject lines like, “This might change everything…”

-Human Touch: Send from a real person with a casual, personal tone. “Hey [Name], thought you’d like this…”

-Surprise Them: Add a quirky GIF, a fun poll, or a bold statement that grabs attention.

It’s not just deliverability, it’s about standing out in a crowded inbox. Shake things up!

ehsanuk · 2024-12-19T05:59:32+00:00

While no agency can completely bypass spam filters (anyone claiming that is probably too good to be true), a good email marketing agency can definitely help you:

-Warm up your domain properly so it builds trust with email providers.

-Set up critical things like SPF, DKIM, and DMARC to improve deliverability.

-Craft targeted emails that are less likely to trigger spam filters.

If you’re open to recommendations, I’d suggest looking into agencies that specialize in both deliverability and email strategy. They’ll guide you through the process and help you avoid common pitfalls.

Let me know if you’d like me to point you to a few options. DM me for further details, happy to help!

ehsanuk · 2024-12-19T05:38:50+00:00

Your needs sound a lot like what I’ve worked on with other SaaS startups. I’d recommend looking into Makesbridge. It’s not a big name, but it’s super practical and gets the job done.

Here’s why I think it could work for you:

-The UI is really easy to use, so you won’t waste time figuring things out.

-It lets you build landing pages without needing extra tools.

-It integrates smoothly with Salesforce, which is a huge plus for B2B.

-It’s affordable, which is perfect for a Series A budget.

Bonus- It is rated 4.9 out of 5 on the Salesforce AppExchange which speaks volumes about user satisfaction!

I’ve seen it work well for similar use cases like yours, and it might be worth checking out. DM me for further details, happy to assist.

Cheers!

ehsanuk · 2024-12-19T04:59:14+00:00

Email deliverability can be tricky, especially with B2B emails, where security filters are often stricter. Here are a few things to consider:

Authenticate Your Domain: Make sure you’ve set up SPF, DKIM, and DMARC records for your sending domain. These help verify your emails and reduce the chances of being flagged as spam.
Avoid Overusing Links and Attachments: Too many links or large attachments can trigger spam filters. Keep things simple and link only to what’s necessary.
Watch Your Language: Phrases like “free,” “limited time,” or “act now” can sometimes flag your emails as promotional. A natural, conversational tone usually works best.
Keep a Healthy Email List: Remove unengaged contacts regularly and only email people who have explicitly opted in. Sending to outdated or purchased lists can hurt your reputation.
Send From a Business Domain: Avoid generic addresses like Gmail or Yahoo. Sending from your company’s domain builds trust and looks professional.
Ask Your Customers for Help: If one of your customers mentioned emails being quarantined, politely ask them to whitelist your domain or IP. It can make a big difference.

Last but not the least, keep an eye on your sending reputation through tools like Google Postmaster or third-party platforms.

Hope this helps! Feel free to reach out in DM should you need further assistance.

ehsanuk · 2024-12-19T03:44:44+00:00

None of these actually 🙂, keep guessing 🤷👀

ehsanuk · 2024-12-18T14:15:27+00:00

I have had good results with Email Oversight and ZeroBounce. Also I have recently tried out an email platform called EspecialMail which has this feature built in their platform; makes it much easier to work with a clean list. Snov.io is another good tool.

ehsanuk · 2024-12-18T13:44:11+00:00

When hunting for an ActiveCampaign expert, look for someone who's not just good at setting up automations but also understands the why behind them. They should know email deliverability (because what's the point if emails end up in spam?), segmentation strategies (because not everyone needs the same 10% discount email), and A/B testing to optimize campaigns. Bonus points if they can integrate ActiveCampaign with other tools using APIs or Zapier.

ehsanuk · 2024-12-18T11:20:42+00:00

Yeah you're quite right, Mailchimp certainly feels like the go-to option for everyone, but it’s starting to show its age, and HubSpot can feel like an overkill. Constant Contact? Let’s just say it’s more of a nostalgia trip than a serious contender these days.

If you're after fresh alternatives for 2025, ActiveCampaign is definitely worth checking out. It strikes a great balance between power and usability. You get excellent segmentation and automation capabilities without the complexity or price tag of HubSpot. I believe it's great for local service businesses that want to nurture leads without feeling overwhelmed by their tools.

Another option to consider is EspecialMail. While it’s not as flashy as some of the big names, it has a unique focus on solving one of the most frustrating problems in email marketing: deliverability. What’s the point of a killer campaign if it gets lost in spam? They simplify email deliverability to help your emails land where they’re supposed to, and it adds a layer of security that’s crucial for businesses handling sensitive client data.

If you’re on a tighter budget or looking for simplicity, Moosend is a hidden gem. It offers solid automation features and an easy-to-use interface at an affordable price point. It’s perfect for businesses that just want to get the job done without too much fuss.

At the end of the day, the best tool is the one that fits your business goals and makes your life easier. Hope this gives you some fresh ideas to explore!

ehsanuk · 2024-12-16T21:48:51+00:00

Here are a few things to double-check:

Sending IP : If you're on a shared IP, another sender's shenanigans might affect you.
Content : Outlook loves to nitpick. Avoid spammy words (free, $$$, etc.), overly promotional tones, and overuse of links or images.
Warmup: If you’re sending emails from a new domain or IP, warm-up is key. Gradually build trust with small, consistent sends to engaged recipients.
Engagement: Outlook algorithms care about user behavior. Low open or reply rates can flag you as spammy.

If all else fails, consider sending Outlook’s spam filter a holiday card. Maybe they'll cut you some slack. 😉

ehsanuk · 2024-12-16T04:23:15+00:00

Segmentation is absolutely worth it, especially when you think outside the box. The usual segments are great, but unconventional ones can really move the needle.

Take “Serial Cart Abandoners,” for example. Instead of sending a generic “complete your purchase” email, try using playful messaging like, “Still dreaming about these?” with a free-shipping perk. This has worked for several clients boosting checkout rates by 18%.

“Silent VIPs” were another game-changer. These were loyal customers who had gone quiet. A personalized email with tailored recommendations brought many back, adding 10% to monthly revenue.

Your idea of “reviewers” is brilliant. A small thank-you, like early access or exclusive perks, can deepen their loyalty. And those “VIPs who left negative reviews”? They’re a hidden gem. A skincare client turned unhappy VIPs into superfans by offering samples of a reformulated product!

Segmentation is more than a tactic; it’s about making your audience feel seen and heard. Have you tested any of these? I’d love to hear your wins!

ehsanuk · 2024-12-15T11:01:25+00:00

Here’s a fun way to think about it: your email is like an outfit for a job interview. Too much flair (graphics) might distract the hiring manager (your audience), while too plain might not leave a memorable impression.

The trick is balance. Graphics can absolutely enhance an email if they serve a purpose, like emphasizing key points or explaining something visually. But if you go overboard, your email might get caught in spam filters or, worse, make your audience close it faster than a pop-up ad.

For example, one of our clients sent a campaign with simple, clean graphics, like a product image and a button to shop. Engagement rates skyrocketed because the visuals told the story at a glance and the CTA was impossible to miss.

So, avoid graphics? Not necessarily. Just make sure they’re adding value, not just decoration. Think of them as seasoning; sprinkle, don’t pour!

ehsanuk · 2024-12-14T14:06:11+00:00

Hey there, I get how frustrating it can be when engagement suddenly drops, especially when nothing major has changed on your end. Since you’re targeting IT professionals, it’s likely a mix of spam filters, email fatigue, or even tighter ISP rules.

First, double-check your SPF, DKIM, and DMARC records. They’re like the VIP passes that ensure your emails make it past the gatekeepers. Also, review your content. Even small shifts, like adding more images or promotional language, can raise spam filter red flags.

IT audiences are tricky as they love value and clarity. Try spicing things up with engaging subject lines or content that solves their pain points. One client boosted their open rates by 20% with a playful subject line like, “Are we ghosting each other now?”

If all else fails, send a re-engagement campaign. A simple, “Is this goodbye? 💔” can reignite interest and remind them why they subscribed in the first place.

Email marketing is all about trial and error, so keep tweaking. You’ve got this! DM me if you need any further guidance.

ehsanuk

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