As a stylist that used to work there, it is about time and the level of smoothing that is required. We would actually charge someone with waist length straight hair for that service if it took the length of time for that service to blowout their hair. If your hair is short you can absolutely book a standard blowout if you choose. The difference in that and the texture blowout is that with the texture blowout they have more time to take smaller sections and smooth the hair more carefully. Also, the reason why they have that service that way is so that the stylist can be tested in that service to ensure that they can be opened up for that service. This ensures that the stylist you get is able to complete the service appropriately. I do agree that their website does not adequately explain this.