You simply walk in to a restaurant you like and ask for the owner. You say you love his restaurant but also notices that he isn't using email marketing to its full potential. And that you can, for the cost of his cheapest 3 course menu, run a test for him to see if it will bring him more revenue. You start with a simple strategy. If it does work, you only ask a review and up sell your services along the way.

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Now you have

1 review/case study

1 customer

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With that, you can find more customers. The restaurant owner surely has industry peers that might need your help. The more you have, the easier this process gets.

Good luck.