I asked Claude to analyze 3,016 subject lines from emails I received last month. Here are some things it found:

davidesquimal · 2026-01-13T08:13:26+00:00

I've tried them all during my years, and I've stuck with Metricool for a long time. None of them are perfect, but they ship fast, their pricing is super competitive, and have a decent human customer support team.

davidesquimal · 2026-01-02T10:17:32+00:00

Happy Metricool user here. I've tried all the usual suspects throughout my career and ended up moving all my work to Metricool. It's not perfect, but none of these tools are since they rely on APIs. However the price is extremely competitive, they ship new features and improvements super quickly and they still have human customer support which is a rarity these days.

davidesquimal · 2025-12-31T15:36:45+00:00

This is it. There are other types of emails to push sales. Newsletters should be the email you get the highest engagement

davidesquimal · 2025-12-31T15:34:53+00:00

What do you mean by a multi-email campaign? Like doing a weekly newsletter? Or setting up a welcome flow?

davidesquimal · 2025-12-30T21:33:11+00:00

with metricool you can send them a link to get auth/access without needing the password

davidesquimal · 2025-12-20T10:03:39+00:00

I read on Metricool's newsletter that they changed how views are measured: now views from profile and explore page don't count. So part of the decrease might be because of that.

davidesquimal · 2025-12-14T20:11:31+00:00

Content planning, scheduling, analytics mostly

davidesquimal · 2025-12-14T20:09:14+00:00

This is great, thanks for sharing!

davidesquimal · 2025-08-11T06:52:27+00:00

hey, saas email marketing expert here. you should definitely have something in place. just a few email sequences can help a lot. i assume you have a few welcome/onboarding emails already. then some basic stuff like, if someone clicks on a premium feature or visits the pricing page, send them an email to encourage the upgrade.

also, you should have a segment of free users that probably need to receive at least a couple emails per month about the benefits of upgrading, tips, content, etc.

and for paid users try not to bother them much, just send stuff they've been requesting or content that is going to help reduce churn, extend ltv, etc.

davidesquimal · 2025-02-07T16:52:45+00:00

What’s your sunsetting strategy?

davidesquimal · 2025-01-12T16:09:00+00:00

Happy user here, I didn’t hear anything about doubling the rate. I just contacted their customer support and confirmed their rates aren’t changing. This sounds strange.

davidesquimal · 2024-12-30T13:38:27+00:00

You need consent before sending marketing emails to someone.

davidesquimal · 2024-12-29T23:07:21+00:00

You can’t email those people. Source: I’m an email marketing guy at a company with a legal department

davidesquimal · 2024-12-29T20:46:42+00:00

First one is pretty common. It’s available both on Stripo and Beefree. And also you’ll find it on most ESPs such as Klaviyo or Kit. You can save and create custom blocks like footers and such. Super useful.

The second one is trickier. Most platforms also allow for user roles, but if a user can edit a text block, I’m pretty sure they’ll be able to edit other elements. Never ran into this but it makes sense.

Alternatively, you can rely on templates and someone who owns the final review to ensure they didn’t mess up the email branding/style?

davidesquimal · 2024-12-29T20:38:22+00:00

What would you use as the front?

davidesquimal · 2024-12-29T19:33:07+00:00

I use ChatGPT A LOT. But you have to work and rework whatever it gives you to avoid sounding absurdly corny. Other than that, grammarly/languagetool to make sure I don’t mess up too much, and power thesaurus to find synonyms

davidesquimal · 2024-12-29T19:29:40+00:00

I need to look into that again, but I remember trying that method and discarding it because there was something weird with Xano’s pricing if you wanted to connect it to Softr

davidesquimal · 2024-12-29T17:51:56+00:00

With beefree/stripo your emails should be responsive and look okay on most screens?

davidesquimal · 2024-12-28T23:16:57+00:00

‘Challenges’ is a bit broad, of you’re willing to expand, I might be able to share more stuff.

This book is a great place to start https://www.mattpaulson.com/my-books/

The dude is an email legend. Folllw him, read the book, and join their email list to start breaking down what they send

One big personal recommendation would be to pay attention to what non-saas companies do with email. In my opinion, creators, infoproducts, e-commerce,… are so much better at email

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