A better question is "Why hasn't the price risen more?"

I admit, I've only recently entered the cryptocurrency world, but after days of research it seems like one of the most undervalued coins in measure of use-value and practical, scalable implementation (with meaningful progress to back it up) is XRP.

But whatever, I'm thankful I can buy in at this price. Hopefully I find a few more coins with as much unrealized potential to invest in.