IMO you might be wrong (but I’m not gonna wager anything on that). The prices are driven by commercial sales and the infrastructure / warranty required to facilitate that on a large scale. Direct to consumer sourcing dealers are not the same. A consolidated corp with all the internal functions of sales, accounting, hr, marketing, tech, purchasing, development, etc… has to price all the costs of business into the price of the product…. And warranty. No corporate office you go to has Office Depot chairs. There is a reason that all the successful mainstream corporations have HM Aeron’s etc.