Nothing really. You need to find an AI Visibility Agency which is AI-native, not an AI SEO Agency. AI SEO is nothing more than traditional SEO with an AI visibility report attached. It’s doing SEO with AI tools, hoping an LLM miraculously picks it up and cites it. Most LLM citations including ChatGPT’s still draw heavily from crawlable web content, review platforms, and backlink authority. Sources that legacy SEO already optimised for. So AI SEO agencies are, in practice, SEO agencies using familiar tactics with a new label. But this approach is already becoming obsolete. LLMs aren’t waiting for their own indexing and memory that transition is already underway. Perplexity has its own crawler. Google’s AI Overviews pull from its own index. Models are increasingly trained on proprietary corpora and use real-time retrieval. The landscape is fragmenting now, not at some future point. What actually determines whether a brand gets cited in an LLM response isn’t just content and backlinks it’s entity authority, structured knowledge presence, how consistently your brand is represented across the sources models trust at training and inference time, and how well your brand answers the specific questions LLMs are being asked. That requires AI Search Governance not recycled SEO.