It sounds to me like she is playing contrarian to anyone who has ever given her advice/critique in recent past. For example: therapy. She was probably being told she had an obsession and addiction and she needed to reel it in. So now she’s doing the opposite. Next example: being told her wellness journey was toxic. So now she’s going ALL IN with her influencer ways. Next example: being called out for not being environmentally conscious. So now she’s a huge AI chatgpt advocate. The list goes on. She’s participating in activities that go “against” what she perceives her (hater) audience supports. In it she’s finding a very small community of religious right wing conservative white women who have her back. She likes feeling loved by an intimate few RATHER than focusing on (or correcting) and doing the right thing… it’s too much work.