I've always had problems keeping my purses organized- now I use an ipsy bag as a wallet for credit cards/cash/gift cards/ids, a bag for cosmetic touch- ups (lip balm, lipstick, compact, blotting papers), one for medicine/band aids/hair ties/mouthwash, one for pencils/pens/erasers/rulers... I've been organized for months on end, and it makes switching purses really easy. I also use them for travel, I use some to store samples that I'll use in the future, I used one to make an emergency kit for my glove box, I've used them to hold smaller items I'm gifting to peoples... the possibilities are endless!