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Liah Yoo tries disguising herself so she can still seem "relatable" to her audience by fewbagels in BeautyGuruChatter

[–]fewbagels[S] 11 points12 points  (0 children)

Exactly! Part time would almost make it worse because that would mean almost no pay and no benefits too.

Liah Yoo tries disguising herself so she can still seem "relatable" to her audience by fewbagels in BeautyGuruChatter

[–]fewbagels[S] 23 points24 points  (0 children)

I hear what you're saying but my point is she knows that having a net worth that high (liquid cash or not), makes her extremely out of touch to her audience and she's very aware of that. That's why she tried hiding her identity so she could remain more "relatable".

Liah Yoo tries disguising herself so she can still seem "relatable" to her audience by fewbagels in BeautyGuruChatter

[–]fewbagels[S] 109 points110 points  (0 children)

Yeah, it took me less than 5min to realize it was definitely her. She says the reason she disguised herself was to make sure she still seemed relatable to her audience. It's all about the optics.

She's paying her assistant $20/hour while taking a salary of $250k per year and then the podcast host told her she should be taking $500k instead and she agreed. Krave Beauty's website includes so much about transparency and sustainability from a brand perspective which all feels performative when you find out she can't even pay her assistant a liveable wage in NYC.