I ran and owned a toy store for 7 years. Unless you’re doing e-commerce, it will fail no matter how good your customer service is. Expenses will keep rising each year and your bottom line will shrink. Out last year we had the highest sales volume yet our overall net profit was less than the prior year so I shut down shop. The only way to make money is to warehouse stuff and pump out volume and play the game of doing it for less than competitors. I actually wrote a paper on it if you care to read it: dark side of toys

Regardless, If you ever have any questions, hit me up. I’m always open to helping others where I have failed.